Senior Manager / Manager – Brand Alliances & Partnerships

TIGI HR; Thane; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

A leading HR consultancy in Thane is seeking a Manager/Senior Manager for Brand Alliances & Partnerships. The role involves developing partnerships to enhance loyalty programs and drive revenue growth. Candidates should have a Bachelor’s degree and 5–10 years of experience in partnerships, showcasing strong negotiation and stakeholder management skills. This position supports the execution of innovative, consumer-focused initiatives and efforts to optimize profitability.

Qualifications

• 5–10 years’ experience in alliances, partnerships, loyalty, or promotions.
• Strong commercial, negotiation, and stakeholder management capabilities.

Responsibilities

• Develop and expand a diverse portfolio of alliance partners.
• Lead commercial negotiations including margins and commissions.
• Design customized alliance-led reward propositions.
• Manage partner onboarding and live campaign execution.
• Track KPIs such as redemption and partner performance.
• Build long-term strategic relationships.
• Collaborate closely with internal teams.

Skills

Commercial negotiation

Stakeholder management

Relationship building

Education

Bachelor’s degree

Job description

Job Title: Manager / Senior Manager – Brand Alliances & Partnerships

Location: Thane | Function: Operations | Reports to: Director – Operations

Role Overview

This role is responsible for building and scaling a strong ecosystem of brand partnerships that enhance loyalty programs, trade promotions, and consumer engagement initiatives. The incumbent will drive alliance strategy, commercial negotiations, and seamless execution to deliver differentiated, cost-effective, and scalable reward propositions. The position plays a critical role in revenue growth, margin optimization, and partner-led go-to-market solutions.

Key Responsibilities

• Develop and expand a diverse portfolio of alliance partners across travel, lifestyle, digital services, FMCG, and experience categories
• Lead commercial negotiations including margins, commissions, and offer structures
• Design customized, alliance-led reward propositions with sales and product teams
• Manage partner onboarding, integrations, and live campaign execution
• Track KPIs such as redemption, cost efficiency, and partner performance
• Build long-term strategic relationships and identify co-marketing opportunities
• Collaborate closely with internal teams across sales, product, finance, tech, and operations

Qualifications

• Bachelor’s degree with 5–10 years’ experience in alliances, partnerships, loyalty, or promotions
• Strong commercial, negotiation, and stakeholder management capabilities