General Manager - Marketing

Etp Group; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

A dynamic SaaS company in Mumbai seeks a Full-Stack Marketing Leader with over 13 years in Marketing, predominantly in B2B SaaS tech. This leadership role focuses on driving demand generation, optimizing marketing infrastructure, and integrating AI tools. The ideal candidate holds a Master’s degree and possesses a hands-on expertise in PPC, Technical SEO, and a global mindset towards retail market dynamics. Strong leadership skills and proficiency in English are essential. This opportunity is perfect for those eager to make a significant impact.

Qualifications

• At least 13 years of experience in Marketing.
• 5+ years of focus on B2B SaaS technology.
• Hands-on knowledge of PPC and Technical SEO.

Responsibilities

• Own the full-funnel demand generation strategy.
• Optimize the lead handoff process.
• Transition from traditional SEO to AEO.
• Lead SEO, PPC, and PR agencies; audit campaigns and scripts for performance.
• Shape brand, content, and events across India, SEA and APAC markets.

Skills

PPC

Technical SEO

AI tools integration

Marketing strategy

B2B SaaS marketing

Education

Master’s degree in Marketing/Business

Tools

CRM systems

Task Management tools

Job description

Join the ETP Growth JourneyAt ETP Group, we deliver the next generation of AI‑powered, cloud‑native SaaS platforms that are transforming retail and e‑Commerce operations across Asia Pacific. As we empower brands with the agility, intelligence, and innovation they need to grow in a dynamic market, we grow too. To do that we need the right people on board. We’re always on the lookout for passionate professionals who are smart, self‑motivated, and eager to make a real impact. If you love solving challenges, working with cutting‑edge technology, and being part of a collaborative and fast‑paced environment, ETP is the place for you. Here, you’ll find more than just a job. You’ll find the right opportunity to shape the future of unified commerce, whilst growing your career alongside a team that values innovation, ownership, and excellence. Ready to be part of our success story? Email your resume to [e-mail] — please include the position you’re applying for, a recent photograph, current and expected compensation, educational qualifications, work experience, and contact details.

Company DescriptionETP Group is an AI‑first SaaS company serving the Retail and e‑Commerce industries across Asia Pacific. With 37 years of trust in the market, it supports 500+ brands in 17 countries through enterprise‑grade platforms. ETP’s cloud‑native solutions—ETP Unify and Ordazzle—cover POS, CRM, Inventory, Promotions, PIM, OMS, WMS, LMS, and seamless marketplace integration. For large‑format retail, ETPV5 offers a hybrid omni‑channel suite. Built on secure, scalable M.A.C.H architecture. ETP delivers frictionless, personalized experiences across channels. Its intuitive, asset‑light platforms accelerate cloud transformation, reduce IT overhead, and help retailers enhance CX, drive growth, and lead in a fast‑evolving commerce environment. Here is a glimpse of what we do - http://www.etpgroup.com/Videos.html

ETP is seeking a Full‑Stack Marketing Leader who is AI‑first in execution and value‑first in strategy. This is not a role for a generalist or a pure delegator. We need a technical leader who has managed high‑performing teams and is an AI‑native. Your primary focus is the delivery of high‑quality MQLs and their conversion into a robust sales pipeline for our unified commerce, e‑commerce and omni‑channel solutions.

Core Responsibilities

1. Demand Generation (The Hero Metric)

Performance Marketing & MQL Engine: Own the full‑funnel demand generation strategy. You are directly responsible for the volume, quality, and cost‑per‑acquisition (CPA) of MQLs across all channels with concentrated focus on PPC (Google/LinkedIn).

Sales‑Marketing Synergy: Tighten the lead handoff process. Ensure MQLs are high‑intent and that the Sales Enablement toolkit is optimized for the modern B2B buyer.

2. The AI Pivot & Search Dominance

AEO, SIO & GEO: Transition ETP from traditional SEO to Answer Engine Optimization. Ensure ETP dominates AI‑driven search (ChatGPT, Perplexity, etc.) and maintains a high AI Mention Share and Structured Information Optimization (SIO).

Innovate & Experiment: Drive the discovery and integration of new AI tools (e.g., Zoho Marketing Plus, Claude, Perplexity, Midjourney) to maintain a competitive edge.

3. The Tech Stack & CRM Architecture

Systems Control: Total authority over the marketing infrastructure. You will be a power user of CRM, ensuring database hygiene and pipeline visibility.

Operational Discipline: Enforce the use of Task Management tools to ensure a cohesive team that operates with precision, meeting deadlines without excuses or internal delays.

4. Technical Agency & Resource Management

"Trust but Verify": Lead SEO, PPC, and PR agencies with an iron grip. You must be capable of auditing code, scripts, and bid strategies yourself to ensure performance, not just vanity metrics.

Resourceful Scaling: Manage marketing expenses with a "founder mindset," optimizing for financial efficiency and outsized ROI.

5. Brand, Content & Events

Brand Authority: Oversight of the "Voice of ETP." You control the website, whitepapers, and thought leadership, Social Media, EDMs ensuring expertise is communicated with absolute clarity.

Integrated Campaigns: Strategy and execution of high‑impact industry events and PR across India, Indonesia, Philippines, Singapore, and Malaysia.

The Ideal Profile

Experience: 13+ years in Marketing, with the last 5+ years focused heavily on B2B SaaS Tech.

Technical Depth: Thorough, hands‑on knowledge of PPC, Technical SEO, and the emerging world of AEO/LLM citation.

AI‑First Mindset: A demonstrable "AI‑first" approach, already using Gen‑AI tools to streamline workflows, from data analysis to content ideation.

Leadership Style: A "player‑coach" who can set a 12‑month strategy in the morning and audit a landing page’s conversion rate in the afternoon.

Mindset: Global approach with a bias for action. Knowledge of the SE Asian and Indian retail market dynamics is a significant plus.

Education: Master’s degree in Marketing/Business from a top‑tier institution. English fluency is mandatory.

Ready to Transform Your Retail Enterprise?