Content Manager

IDFC FIRST Bank; Mumbai; On-site; INR 1,500,000 - 1,900,000; Full time

Job summary

IDFC FIRST Bank is seeking a Senior Digital Marketing Manager to lead content strategy and execution across digital platforms. You will collaborate with product, SEO, performance marketing, brand, legal, and external partners to build compelling content journeys across the funnel.

Responsibilities include content creation, governance, performance optimization, and staying ahead of GenAI/LLM trends to improve discoverability and personalization of content journeys.

Qualifications

• 5–10 years of relevant experience.
• Experience in digital content and channels.
• Familiarity with analytics and optimization tools.

Responsibilities

• Lead content strategy and execution across digital platforms.
• Collaborate with product, SEO, performance marketing, brand, legal, and external partners.
• Ensure tone of voice and brand consistency.
• Monitor content performance using GA4, Search Console, and CleverTap.
• Stay updated on GenAI/LLM trends and optimize content for RAG and SGE visibility.

Skills

Content strategy

Content creation

Content management

Data-driven decisions

A/B testing

GenAI

Education

Bachelor's degree

Post-graduation: Any Stream

Tools

GA4

Google Search Console

CleverTap

CMS

DAM

Job description

Role/ Job Title: Senior Digital Marketing Manager

Function/ Department: Digital Acquisition

Job Purpose:

We're looking for a creative, data-driven, and detail-oriented Content Manager to lead the content strategy and execution across digital platforms. You'll play a pivotal role in driving awareness, acquisition, and engagement across our key product lines. You will collaborate with product, SEO, performance marketing, brand, legal, and external partners to build compelling content journeys across the funnel.

Content Creation & Management

• Write, edit, and commission content for product pages, blogs, videos, and social media.
• Collaborate with internal teams, agencies, and freelancers to ensure timely and high-quality output.
• Ensure tone of voice and messaging are consistent with the brand.

Performance & Optimization

• Partner with SEO and paid media teams to create high-impact, optimized content.
• Track content performance/business impact using GA4, Search Console, and CleverTap.
• Use A/B testing and data insights to iterate content for better conversion and discoverability.

Governance & Compliance

• Ensure all content adheres to legal, compliance, and brand guidelines.
• Maintain a structured content repository and workflow using CMS, DAM, or project tools.

Emerging Channels & Innovation

• Stay updated on GenAI/LLM trends, optimize content for RAG and SGE visibility.
• Drive content personalization and modular content use cases across journeys.

Education Qualification:

Graduation: Bachelor's degree any relevant stream

Post-graduation: Any Stream

Experience:

5 to 10 years of relevant experience.