AVP- Branded content

dentsu; Gurugram District; On-site; INR 2,000,000 - 2,500,000; Full time

Job summary

A leading advertising agency in Gurugram is seeking an AVP - Branded Content to lead strategy and execution in branded content and sports marketing. The ideal candidate will have 8-10 years of experience, strong leadership skills, and an understanding of digital storytelling and content marketing. This full-time position offers opportunity to innovate with campaigns and collaborate with key stakeholders.

Qualifications

• 8-10 years experience in branded content, sports marketing, or media partnerships.
• Strong leadership and cross-functional collaboration skills.
• Excellent communication and presentation abilities.

Responsibilities

• Manage the business P&L and ensure profit maximization.
• Develop and execute content strategies aligned with client objectives.
• Oversee end-to-end execution of branded content campaigns.

Skills

Branded content understanding

Digital content marketing

Storytelling

Leadership

Analytical mindset

Job description

Overview

Associate Manager - Talent Acquisition: Dentsu International (Agency of the year 2022 at Cannes Lions)

About Dentsu India: Dentsu international comprises six leadership brands — Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati — each with specialist divisions and scaled services. It operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps big brands win, keep and grow their best customers and achieve meaningful progress for their businesses, with services in Media, CXM (Customer Experience Management) and Creative. Dentsu India is the 2nd largest Advertising agency network in India; dentsu international is the 5th largest globally.

Learn more at:

https://www.dentsu.com/careers

Role summary

Job Title: AVP - Branded Content

Department: Branded Content Entertainment & Sports Practice

Location: Gurgaon

Total experience: 8-10 years in branded content, sports marketing, media partnerships, or related fields

Responsibilities

1. Business Strategy:
2. Manage the business P&L for North by ensuring profit maximisation, people management, product development, and process.
3. Develop and execute content strategies that align with client objectives and business goals. Lead ideation and conceptualization of content-driven campaigns, ensuring seamless brand integration.
4. Oversee storytelling and creative direction to enhance brand recall and engagement.
5. Client & Stakeholder Management:
6. Act as a strategic advisor to clients, offering insights and recommendations on branded content and sports sponsorships.
7. Lead presentations and pitches for new business opportunities in branded content, influencer marketing, gaming and sports marketing.
8. Collaborate with internal teams (creative, media, analytics) to execute campaigns effectively.
9. Campaign Execution & Performance Tracking:
10. Oversee end-to-end execution of branded content campaigns, from production to amplification.
11. Measure campaign performance using relevant KPIs (engagement, reach, ROI, brand uplift) and provide insights for future improvements.
12. Innovation & Industry Trends:
13. Stay ahead of industry trends in branded content, sports marketing, and digital storytelling.
14. Experiment with emerging content formats (AR, VR, interactive, live streaming) to create breakthrough brand experiences.
15. Foster relationships with key industry players, agencies, and content creators to drive innovation.

Key Skills & Qualifications

1. Strong understanding of branded content, storytelling, and digital content marketing. Experience in sports marketing, sponsorships, and partnerships.
2. Ability to craft compelling brand narratives through content and influencer collaborations.
3. Strong leadership, team management, and cross-functional collaboration skills.
4. Excellent communication and presentation abilities.
5. Analytical mindset with experience in measuring content and sponsorship effectiveness.
6. Knowledge of content production, distribution, and media buying is a plus.

Preferred Background

Experience working with media agencies, sports marketing firms, content studios, or brand-side marketing teams. Hands-on experience in managing large-scale branded content and sports partnership projects.

Job Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Advertising
• Industries: Advertising Services

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