Associate Creative Director - Content (Social Media)

Dentsu Amp; Mumbai; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

Dentsu Amp in Mumbai is seeking an Associate Creative Director with strong conceptual thinking, hands-on creative leadership, and production experience. You will ideate, lead teams, and translate brand strategies into high-impact creative work across digital, social, and video platforms.

You will guide writers, designers, and art directors, mentor juniors, ensure on-brand outputs, and collaborate with production, post-production, and client teams to deliver exceptional campaigns.

Qualifications

• 8–10 years of experience in creative roles at an advertising or digital agency, or production house.
• Experience on branded content, social films, or campaign production is essential.
• Bachelor’s degree in Advertising, Mass Media, Communication, or Fine Arts is required.

Responsibilities

• Lead creative ideation for brand campaigns, digital films, social content, and integrated experiences.
• Translate brand objectives with strategy, content, and account teams into compelling narratives.
• Develop decks, campaign ideas, and visual storytelling routes that are strategic and culturally relevant.

Skills

Conceptual thinking

Creative leadership

Production experience

Brand storytelling

Scripting & copywriting

Art direction

Mentoring juniors

Education

Bachelor's degree in Advertising, Mass Media, Communication, or Fine Arts

Job description

We’re looking for an Associate Creative Director (ACD) with strong conceptual thinking, hands-on creative leadership, and production experience, someone who can ideate, lead teams, and translate brand strategies into high-impact creative work across digital, social, and video platforms.

Key Responsibilities

1. Creative Strategy & Conceptualisation

• Lead creative ideation for brand campaigns, digital films, social content, and integrated brand experiences.
• Work closely with the strategy, content, and account teams to translate brand objectives into powerful creative narratives.
• Develop creative decks, campaign ideas, and visual storytelling routes that are both strategic and culturally relevant.
• Balance big-picture thinking with hands-on involvement in scripting, copywriting, and art direction when required.
• Oversee a team of writers, designers, and art directors to ensure creative consistency and excellence.
• Guide and mentor junior creatives, providing clear direction and constructive feedback.
• Ensure all work delivered is on-brand, on-brief, and meets our creative standards.
• Review scripts, storyboards, campaign ideas, and final outputs before client presentations.
• Work closely with the in-house production and post-production teams to bring creative ideas to life.
• Participate in pre-production, casting, styling, and on-set creative supervision when required.
• Ensure creative integrity during execution from script to final edit.
• Collaborate with directors, DOPs, and editors to ensure the tone, look, and feel align with brand intent.

4. Client Engagement & Presentations

• Lead creative presentations and discussions with clients and stakeholders.
• Build confidence with clients through strong storytelling, rationale, and creative vision.
• Partner with the Business and Strategy teams to proactively identify creative opportunities with existing clients.

5. Innovation & Trend Awareness

• Stay up-to-date with digital trends, content formats, and emerging platforms.
• Bring new creative techniques, formats, and storytelling approaches to the team.
• Encourage experimentation with design, motion, and new media forms in campaign execution.
• Strong conceptual thinking with excellent command over visual and verbal storytelling.
• Deep understanding of digital content, social media, and branded film production.
• Excellent leadership, presentation, and communication skills.
• Ability to balance creative freedom with brand discipline and timelines.
• Strong collaboration and multitasking skills in a fast‑paced creative environment.
• Hands-off with idea development, scripting, and creative reviews.
• A portfolio that demonstrates a blend of creative campaign thinking and production-led storytelling.

Qualifications & Experience

• Bachelor’s degree in Advertising, Mass Media, Communication, or Fine Arts.
• 8–10 years of experience in creative roles at an advertising agency, digital agency, or production house.
• Prior experience working on branded content, social films, or campaign production is a must.
• Experience leading creative teams and managing end-to-end campaign lifecycle.

Employment Type : Full Time (Work From Office)