Creative Production Lead

Thrillophilia.com; Jaipur; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Thrillophilia is seeking a Creative Production Lead to build and guide a high-volume creative-content engine across performance marketing, CRM, website and social media. You will oversee a team of copywriters, video editors, designers and producers to drive attention, engagement and conversions.

You will design content pipelines, coordinate shoots and creator collaborations, and ensure timely delivery while maintaining quality.

Qualifications

• 5–10 years of experience in content, creative, digital marketing or branded-content roles.
• Experience leading multidisciplinary creative teams.
• Strong understanding of performance marketing and conversion-focused content.
• Experience producing high volumes of short-form video and static creatives.
• Ability to evaluate copy, design, editing, hooks and storytelling.
• Experience managing shoots, creators and content-production workflows.
• Strong project management, prioritisation and stakeholder-management skills.
• Practical understanding of AI tools and creative automation.
• Comfort working with data and improving content based on actual performance.
• High ownership, speed and ability to operate in a demanding environment.

Responsibilities

• Develop and manage the content strategy across performance, CRM, website and social media
• Work closely with marketing teams to understand their content requirements and priorities
• Build a high-volume pipeline of video, static, creator-led and performance content
• Translate campaign objectives and customer insights into clear creative briefs
• Lead copywriters, designers, editors, influencer marketers and producers
• Plan and oversee selected shoots, creator productions and content campaigns
• Establish production calendars, workflows, review systems and delivery timelines
• Review creative quality, hooks, messaging, visual execution and platform relevance
• Analyse creative performance and use the findings to improve future content
• Create multiple creative variations for testing across audiences, destinations and funnel stages
• Maintain speed and volume without allowing creative quality to deteriorate
• Coordinate with internal stakeholders and ensure content is delivered on time

Job description

About the Company

Thrillophilia is looking for a Creative Production Lead to build and lead a high-volume creative-content engine across performance marketing, CRM, website and social media. This is not a long-form editorial or SEO-content role.

About the Role

You will lead a team of copywriters, video editors, designers, influencer marketers and creative producers to consistently deliver videos, static creatives and campaign assets that drive attention, engagement and conversion.

Responsibilities

• Develop and manage the content strategy across performance, CRM, website and social media
• Work closely with marketing teams to understand their content requirements and priorities
• Build a high-volume pipeline of video, static, creator-led and performance content
• Translate campaign objectives and customer insights into clear creative briefs
• Lead copywriters, designers, editors, influencer marketers and producers
• Plan and oversee selected shoots, creator productions and content campaigns
• Establish production calendars, workflows, review systems and delivery timelines
• Review creative quality, hooks, messaging, visual execution and platform relevance
• Analyse creative performance and use the findings to improve future content
• Create multiple creative variations for testing across audiences, destinations and funnel stages
• Maintain speed and volume without allowing creative quality to deteriorate
• Coordinate with internal stakeholders and ensure content is delivered on time

Qualifications

• 5-10 years of experience in content, creative, digital marketing or branded-content roles
• Experience leading multidisciplinary creative teams
• Strong understanding of performance marketing and conversion-focused content
• Experience producing high volumes of short-form video and static creatives
• Ability to evaluate copy, design, editing, hooks and storytelling
• Experience managing shoots, creators and content-production workflows
• Strong project management, prioritisation and stakeholder-management skills
• Practical understanding of AI tools and creative automation
• Comfort working with data and improving content based on actual performance
• High ownership, speed and ability to operate in a demanding environment

Required Skills

• You can turn multiple marketing requirements into one organised content pipeline
• You understand that attractive content can still perform poorly
• You can lead creative people while maintaining timelines and accountability
• You know how to balance content volume, quality and business impact
• You can move quickly without waiting for perfectly structured briefs
• You build systems instead of repeatedly solving the same production problems

Preferred Skills

• Performance, CRM, website and social teams receive strong content on time
• The volume and variety of usable creative assets increase significantly
• Creative testing becomes faster and more disciplined
• Video and static content improve engagement, conversion and campaign performance
• Content workflows become organised, measurable and AI-enabled
• The creative team produces better work with greater speed and accountability

Pay range and compensation package

Full-time, On-site

Equal Opportunity Statement

Thrillophilia is committed to diversity and inclusivity.