Senior Manager

Tyger Capital; Navi Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Tyger Capital invites a dynamic Senior Manager App Engagement & User Growth to lead digital engagement across customers, merchants, and employees. You will drive app adoption, retention, and active usage through targeted campaigns and analytics.

The role blends product thinking, customer engagement, digital marketing, and business strategy to maximize participation and measurable growth. Collaboration with cross-functional teams is essential.

Qualifications

• 6+ years of experience in Digital Growth, Customer Engagement, Product Growth, CRM, Marketing Automation, or User Lifecycle Management.
• MBA in Marketing, Business Analytics, Digital Marketing, or related discipline.
• Hands-on experience with CRM and marketing automation platforms, customer analytics, or app engagement tools is an added advantage.

Responsibilities

• Drive merchant onboarding, activation, reactivation, and repeat business through targeted engagement strategies.
• Increase mobile app adoption, feature utilization, and customer retention while minimizing user churn.
• Design, execute, and optimize customer engagement campaigns, contests, rewards, and promotional initiatives.
• Plan personalized communication campaigns using push notifications, WhatsApp, SMS, email, and in-app messaging.
• Monitor campaign effectiveness through KPIs such as Open Rate, CTR, Conversion Rate, Retention Rate, and Engagement Score.
• Analyze user behaviour, customer journeys, and app usage patterns to identify growth opportunities.
• Collaborate with Product, Technology, Marketing, Sales, and Business teams to improve digital adoption and user experience.
• Drive employee engagement by increasing awareness and adoption of internal digital platforms and app features.
• Recommend new engagement features, loyalty initiatives, and digital innovations to improve customer satisfaction and business performance.
• Build dashboards and present actionable insights to senior leadership for data-driven decision-making.
• Continuously improve the digital engagement ecosystem by leveraging customer feedback, analytics, and industry best practices.

Skills

Customer lifecycle management

Mobile app engagement

Digital marketing

CRM campaigns

Analytics & data interpretation

Strategic thinking

Education

MBA in Marketing or Digital Marketing

Bachelor's in Engineering or Business

Tools

CRM platforms

Marketing automation

Customer analytics tools

App engagement tools

Job description

About the Role

Tyger Capital is looking for a dynamic and data-driven Senior Manager App Engagement & User Growth to lead digital engagement initiatives across our customer, merchant, and employee ecosystem. The ideal candidate will be responsible for driving app adoption, increasing user engagement, improving retention, and enhancing the overall digital experience through strategic campaigns, analytics, and product-led growth initiatives.

This role requires a blend of product thinking, customer engagement, digital marketing, analytics, and business strategy to maximize user participation and contribute to measurable business growth.

Role & responsibilities

• Drive merchant onboarding, activation, reactivation, and repeat business through targeted engagement strategies.
• Increase mobile app adoption, feature utilization, and customer retention while minimizing user churn.
• Design, execute, and optimize customer engagement campaigns, contests, rewards, and promotional initiatives.
• Plan personalized communication campaigns using push notifications, WhatsApp, SMS, email, and in-app messaging.
• Monitor campaign effectiveness through KPIs such as Open Rate, Click-Through Rate (CTR), Conversion Rate, Retention Rate, and Engagement Score.
• Analyze user behaviour, customer journeys, and app usage patterns to identify growth opportunities.
• Collaborate with Product, Technology, Marketing, Sales, and Business teams to improve digital adoption and user experience.
• Drive employee engagement by increasing awareness and adoption of internal digital platforms and app features.
• Recommend new engagement features, loyalty initiatives, and digital innovations to improve customer satisfaction and business performance.
• Build dashboards and present actionable insights to senior leadership for data-driven decision-making.
• Continuously improve the digital engagement ecosystem by leveraging customer feedback, analytics, and industry best practices.

Desired Skills & Competencies

• Strong understanding of customer lifecycle management and user engagement strategies.
• Experience in mobile app engagement, digital marketing, CRM, or product growth.
• Expertise in campaign planning, customer communication, and retention programs.
• Strong analytical skills with the ability to interpret user data and derive actionable insights.
• Knowledge of engagement metrics including Open Rate, CTR, Conversion Rate, DAU/MAU, Retention, and Churn.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strategic thinking with strong execution capabilities.
• Excellent communication,presentation, and problem-solving skills.

Preferred candidate profile

• 6+ years of experience in Digital Growth, Customer Engagement, Product Growth, CRM, Marketing Automation, or User Lifecycle Management.
• Prior experience in NBFC, Banking, FinTech, Financial Services, E-commerce, or Digital Consumer Platforms will be preferred.
• Hands-on experience with CRM and marketing automation platforms, customer analytics, or app engagement tools is an added advantage.

Educational Qualification

• MBA in Marketing, Business Analytics, Digital Marketing, or a related discipline.
• Bachelors degree in engineering, Business, or a related field.