User Growth Manager

Keka Technologies Private Limited; Gurugram District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Broadway is hiring a Retention Marketing Lead to shape our omnichannel lifecycle, bridging brick-and-mortar with the shopping app. You will build automated loops to retain customers, onboard them to the app, and maximize LTV across channels.

You will also drive organic app growth, develop viral referral loops, optimize ASO, and ensure data integration with our CDP and measurement partners, collaborating with Product, Store Ops, and Engineering.

Qualifications

• 6–8 years of experience in retention marketing, CRM, or growth marketing in mobile shopping and retail.
• Strong history of in-app marketing campaigns, deep-linking, and trigger-based push notifications.
• Direct experience with brick-and-mortar operations, loyalty software, or POS data integrations.
• Mastery of mobile marketing automation clouds and analytics tools listed above.
• Ability to lead cross-functional initiatives with Product, Store Ops, Creative Design, and Data Engineering.

Responsibilities

• Design, launch, and optimize in-store-to-app onboarding funnels (O2O) using QR codes and POS integrations.
• Create a unified lifecycle framework to drive repeat purchases across store and app.
• Own cross-channel messaging, including push, in-app, SMS, WhatsApp, and email flows.
• Build and optimize organic app acquisition loops, referrals, and ASO-driven web-to-app funnels.
• Collaborate with Data, CDP, and MMP partners to unify data and deploy cohort analyses and personalization.

Skills

Retention marketing

CRM

Growth marketing

Mobile app growth

Omnichannel

Tools

Braze

CleverTap

MoEngage

Insider

Klaviyo

Amplitude

Mixpanel

Google Analytics 4

Job description

Broadway is a first-of-its-kind experiential retail destination that seamlessly blends commerce with culture. Designed as a physical ecosystem for digital-first D2C brands, we bring over 200 trendsetting labels across fashion, streetwear, beauty, and wellness directly to consumers. With presence in key metro cities like Delhi, Hyderabad, Pune, and Mumbai, Broadway is more than a marketplace—it is an immersive playground featuring live events, creator studios, and community workshops that reshape the modern shopping experience

Position Overview

We are seeking an experienced, analytical, and highly strategic Retention Marketing Lead with 6 to 8 years of proven expertise to spearhead our omnichannel lifecycle strategy. In this pivotal role, you will bridge our physical retail footprint and our proprietary digital Shopping Application. Your primary mission is three-fold: design automated loops that retain brick-and-mortar customers, seamlessly onboard and convert them onto our mobile shopping app, and maximize lifetime value (LTV) by building a sticky, cross-channel ecosystem. Additionally, you will own the organic top-of-funnel strategies required to scale our shopping application's user base through zero-cost, high-retention organic acquisition loops.

Key Responsibilities

1. Omnichannel Lifecycle & App Migration (Offline-to-Online)

• Store-to-App Conversion: Design, launch, and optimize highly targeted In-Store-to-App (O2O) onboarding funnels—leveraging QR codes, smart POS integrations, and in-store clienteling tech to turn physical buyers into active app users.
• Dual-Sided Retention Ecosystem: Architect a unified, friction-free lifecycle framework that incentivizes customers to shop both down the aisle and via the shopping app, elevating total wallet share.
• Cross-Channel Messaging: Own the end-to-end strategy for automated app push notifications, in-app messages, SMS, WhatsApp, and email flows designed to drive repeat purchases across both touchpoints.

2. Organic App Acquisition & Growth Loops

• In-App Referral Mechanics: Build and optimize high-converting viral loops, referral structures, and word-of-mouth frameworks directly inside the shopping app to acquire new customers at a near-zero CAC.
• App Store Optimization (ASO) & Web Inbound: Partner with content and SEO teams to drive free, high-intent organic traffic to the web, and build seamless smart-banner funnels that route web traffic to app downloads.
• Organic Lifecycle Growth: Convert un-incentivized organic application installs into active, high-intent first-time buyers through rapid activation experiments.
• Data Integration: Partner with Data Science and Engineering to unify POS (Point of Sale) systems with our Customer Data Platform (CDP) and Mobile Measurement Partners (MMPs like AppsFlyer or Adjust).
• Advanced Cohort Modeling: Analyze cross-channel cohort behavior to identify friction points, predict churn signals, and deploy automated win-back strategies before brick-and-mortar or digital churn occurs.
• A/B Testing & Personalization: Establish a high-velocity testing culture around offer structures, contextual push timing, and dynamic app homepages personalized to retail-only vs. omnichannel buyers.

Required Qualifications

• Experience: 6–8 years of experience in retention marketing, CRM, or growth marketing, with a heavy emphasis on mobile shopping application growth and retail/omnichannel environments.
• Mobile App Expertise: Strong history of running complex in-app marketing campaigns, handling app deep-linking (e.g., Branch.io), and setting up trigger-based push notifications.
• Omnichannel Background: Direct experience working alongside brick-and-mortar retail operations, loyalty software, or POS data integrations.
• Advanced Tech Stack Skills: Mastery of mobile-first marketing automation clouds (e.g., Braze, CleverTap, MoEngage, Insider, or Klaviyo) and web/app analytics tools (e.g., Amplitude, Mixpanel, Google Analytics 4).
• Leadership Capability: Proven ability to manage cross-functional initiatives across Product, Store Operations, Creative Design, and Data Engineering teams.