Campaign Manager

IndusInd Bank; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

IndusInd Bank is seeking a Campaign Manager to drive adoption and engagement across customer segments. You will craft and execute strategies for new customer acquisition, cross-sell, win-back and transaction intensity, coordinating with digital marketing, tech solutions and product teams.

The role involves increasing traffic, analyzing user journeys, optimizing the digital funnel, and collaborating with marketing to drive awareness and engagement campaigns.

Qualifications

• 2-8 years of relevant experience in campaign/CRM management for a digital business/app.
• Prior experience of executing D2C campaigns and content strategy.
• Prior working knowledge on SQL.
• Working knowledge of at least one campaign management tool - MoEngage, Clevertap, or Google Analytics is mandatory.
• Experience with marketing tools like Firebase, Appsflyer is a plus.
• Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.

Responsibilities

• Drive adoption & engagement across customer segments.
• Craft and execute strategy for new customer acquisition and cross-sell/win-back initiatives.
• Coordinate with digital marketing, tech solutions, product for campaign execution.
• Increase traffic and conversions on bank channels (mobile/net).
• Analyze user journeys to identify improvements for higher conversions.
• Improve conversion funnel through optimization of digital journeys.
• Collaborate with product, analytics and marketing to design targeted campaigns.
• Voice of customer in shaping features/products for bank launches.
• Work with marketing to create awareness and engagement campaigns.

Skills

Campaign management

CRM management

SQL

MoEngage

CleverTap

Google Analytics

Firebase

Appsflyer

Cross-sell & upsell

Tools

MoEngage

CleverTap

Google Analytics

Job description

As a Campaign Manager , you will be responsible to drive the adoption & engagement across customer segments. This individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity). In this role, you will shape the Business of the bank by coordinating with cross-functional teams e.g. digital marketing, tech solutions, product etc.

Responsibilities

• Work on initiatives/levers to increase the traffic on bank’s channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.
• Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
• Improve conversion funnel continuously by driving optimization of digital journey
• Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
• Work closely with Bank’s product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
• Be the voice- of customer in shaping the new set of features/products that the bank should launch
• Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
• Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
• Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers
• Collaborate with the Bank’s Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel

Qualifications

• 2-8 years of relevant experience in campaign/CRM management for a digital business/app
• Prior experience of executing D2C campaigns and content strategy
• Prior working knowledge on SQL
• Working knowledge of at least one campaign management tool - Moengage, Clevertap, or Google Analytics is mandatory
• Experience with marketing tools like Firebase, Appsflyer is a plus
• Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.