Assistant Manager-User Engagement

CLIRNET; Kolkata District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

CLIRNET is seeking an Assistant Manager – User Engagement to own the complete user lifecycle across channels, including onboarding, activation, retention, and win-back. You will design engaging push campaigns, analyze behavioural metrics, and run iterative A/B tests to optimize retention and revenue without compromising user experience.

Ideal candidates have 3+ years in marketing/growth/CRM, hands-on app engagement experience, and strong data analytics.

Qualifications

• 3+ years in marketing, growth, CRM, or user engagement roles.
• Hands-on experience with app engagement, lifecycle marketing, or CRM.
• Strong analytical chops and ability to translate data into experiments.
• Comfort with Looker or similar BI tools.
• Working knowledge of CRM and engagement platforms (Zoho, Firebase, HubSpot, MoEngage, CleverTap, or similar).
• Track record of running A/B tests and acting on results.
• Clear communication and ability to work with product, design, and engineering.

Responsibilities

• Own the full user lifecycle — onboarding, activation, retention, and win-back across channels.
• Design and run push notification campaigns that users want to open.
• Analyze DAU/MAU, session length, retention cohorts, and funnels to identify improvements.
• Run continuous A/B tests on messaging, UI/UX, and user flows.
• Collaborate with content, design, and engineering to ship resonant experiences.
• Coordinate with monetisation and growth teams on promotions that drive revenue without hurting experience.
• Stay updated on app, CRM, and healthcare/therapy spaces and bring fresh ideas.

Skills

Marketing

Growth

CRM

User engagement

Analytics

A/B Testing

Cross-functional collaboration

SQL

Looker

Tools

Looker

Zoho

Firebase

HubSpot

MoEngage

CleverTap

Job description

Assistant Manager – User Engagement

Location: Kolkata (Work from Office)

Type: Full-time, Permanent

What You'll Do:

• Own the full user lifecycle — onboarding, activation, retention, and win-back — through in-app messaging, push, email, and other channels
• Design and run push notification campaigns that users actually want to open
• Dig into behavioural data (DAU/MAU, session length, retention cohorts, funnel drop-offs) to find what's working, what isn't, and what to try next
• Run continuous A/B tests on messaging, UI/UX, and user flows to compound small wins into big ones
• Partner with content, design, and engineering to ship experiences that match what users actually want
• Collaborate with monetisation and growth specialists on promotions, in-app activity, and ad strategies that drive revenue without hurting experience
• Keep a pulse on what's happening in the broader app, CRM, and healthcare/therapy space—andbring fresh ideas back to the team

What We're Looking For Must-haves:

• 3+ years in marketing, growth, CRM, or user engagement roles
• Hands‑on experience with app engagement, lifecycle marketing, or CRM
• Strong analytical chops—you can pull insights from a dashboard and translate them into an experiment plan.
• Comfortwith Looker or similar BI tools
• Working knowledge of CRM and engagement platforms (Zoho, Firebase, HubSpot, MoEngage, CleverTap, or similar)
• A track record of running A/B tests and acting on the results
• Clear communication and the ability to work with product, design, and engineering without friction

Nice-to-haves:

• Experience with B2C digital products, especially subscription-based or hobby/lifestyle categories
• Backgroundin healthcare, wellness, or therapy products
• Familiarity with SQL or comfort querying data independently