Growth– User Engagement & Strategy

Airtel Digital; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Airtel Digital in India seeks a Growth Manager to bridge marketing and product teams, leading product-led engagement and cross-sell strategies.

You will design contextual in-app features, run A/B tests, analyze user behavior, and optimize multi-channel campaigns across the Airtel Thanks app, SMS, WhatsApp, and push.

Ideal candidates have 6–8 years in growth, strong SQL and analytics, and a track record of driving engagement and ROI in fintech or consumer tech.

Qualifications

• 6-8 years in product growth, growth marketing, or lifecycle strategy.
• Strong data-driven mindset with SQL skills and product analytics experience.
• Experience driving user engagement/retention for a digital platform; growth hacking at scale.

Responsibilities

• Define feature roadmap for contextual, high-value utilities to drive engagement.
• Define targeting strategy to ensure incoming traffic is suitable for engagement.
• Architect Customer Lifecycle Management to nurture users and map cross-sell opportunities.
• Improve marketing ROI by linking insights to execution and conversions.
• Lead A/B tests, MVP ideas, and market traction experiments.
• Turn insights into engagement loops with analytics and category teams.

Skills

Growth marketing

Lifecycle strategy

SQL

Product analytics

Stakeholder management

Tools

SQL

Analytics tooling

Job description

This role is the critical strategic anchor connecting our top-of-funnel brand awareness efforts with bottom-funnel business outcomes. While the marketing team drives traffic and Top-of-Mind Awareness (TOMA), our category managers own final product issuance targets (loans, cards etc.), your mission is to design the overarching strategy that captures, hooks, and monetizes that incoming traffic.

As the Growth Manager, you will lead product-led engagement, using contextual in-app features and financial utilities to build user habits. You will act as a strategic bridge—feeding category and behavioral insights back into marketing execution to optimize top-funnel targeting, maximize the ROI of awareness spends, and architect the cross-sell engine across the user lifecycle.

Key Responsibilities

Strategic Planning & Roadmap Ownership

• Product-Led Engagement Strategy: Strategize and define the feature roadmap for the product team to build contextual, high-value utilities and interactive tools within the app that naturally drive user engagement and recurring traffic.
• Targeting optimization: Defining the targeting strategy for the Marketing team to ensure that the incoming traffic is right for further driving engagement and ultimately cross sell
• Lifecycle & Cross-Sell Strategy: Architect comprehensive Customer Lifecycle Management (CLM) strategies to systematically nurture engaged users, map cross-sell opportunities, and move cohorts seamlessly from awareness to financial product adoption.
• Maximize Marketing ROI: Serve as the strategic link between category insights and marketing execution to drastically improve conversion metrics and maximize the returns on top-funnel awareness investments.
• Conducting A/B tests, experimentation, coming up with MVP ideas and testing out the market traction, developing and scaling growth hacks
• Insights-to-Action Loop: Work closely with consumer insights, analytics, and category teams to decode user behavior, turning those trends into targeted engagement loops.
• Multi-Channel Campaign Orchestration: Oversee the execution and optimization of complex lifecycle campaigns across the Airtel Thanks App, SMS, WhatsApp, and Push Notifications.
• Metric Ownership: Hold end-to-end accountability for mid-funnel health, tracking engagement depth (active usage of tools, feature adoption) alongside core business conversion and revenue outcomes.

Key Skills & Requirements

• Experience: 6-8 years of experience in product growth, growth marketing, or lifecycle strategy within a fast-paced, consumer-facing digital platform (Fintech, E-commerce, or high-growth consumer tech preferred).
• Analytical Capabilities: A strong data-driven, strategic mindset. Strong SQL skills and hands-on experience with product analytics will be a plus.
• Preferred past roles / KRAs held: Driving user engagement / retention for a digital platform, GTM of gamified / products oriented towards engaging users, developed and executed growth hacks at scale
• Strategic Vision + Execution: Proven ability to think big-picture regarding product roadmaps and audience segmentation while maintaining the agility to execute in a startup-like environment.
• Stakeholder Management: Exceptional communication skills to successfully collaborate with and influence Product, Analytics, Category, and Central Marketing leadership.