Senior Manager

Chandigarh University - HR Department; Lucknow; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Chandigarh University is seeking a seasoned Digital Marketing Lead to shape and execute the institution's marketing strategy from its admissions objectives. You will own Performance Marketing across Google, Meta, YouTube and other platforms to generate qualified leads and drive conversions.

You'll steer SEO, social media, influencer campaigns, ORM and AI-powered marketing initiatives, collaborate with internal teams, manage agencies, and build a high-performing digital marketing team while

Responsibilities

• Develop and execute the digital marketing strategy aligned with admissions objectives.
• Lead Performance Marketing across Google, Meta, YouTube to drive qualified leads.
• Own website growth, traffic acquisition, engagement, conversion optimization, and digital journey improvement.
• Drive comprehensive SEO strategy, including technical, on-page/off-page optimization.
• Lead Social Media strategy across Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms.
• Develop and execute Influencer Marketing campaigns with relevant creators and education influencers.
• Lead Online Reputation Management initiatives, monitoring brand sentiment, reviews, conversations, and digital reputation.
• Identify and implement AI tools and AI-led marketing solutions to improve content creation and campaign optimization.
• Use GA4, Search Console, CRM, ad platforms, dashboards, and analytics tools to measure campaign performance.
• Develop data-driven strategies to improve CPL, CAC, ROAS, conversion rate, lead quality and organic traffic.
• Collaborate with Branding, Admissions, Content, Creative, Website, IT, CRM, and internal teams.
• Plan and manage digital campaigns for admissions, brand building, program launches, events, rankings.
• Manage digital agencies, vendors, influencers, and external partners as required.
• Monitor digital trends, competitor activities, and new platforms to maintain competitive positioning.
• Build and mentor a high-performing digital marketing team with clear KPIs and benchmarks.
• Prepare MIS, performance dashboards, campaign reports, and strategic insights for senior management.

Skills

Digital marketing strategy

Performance marketing

SEO strategy

Social media strategy

Influencer marketing

Online Reputation Management

AI tools

Analytics tools

Campaign optimization

Lead generation

Tools

GA4

Search Console

CRM

Ad platforms

Dashboards

Job description

• Develop and execute the overall digital marketing strategy aligned with institutional business and admissions objectives.
• Lead Performance Marketing across Google, Meta, YouTube, and other relevant digital platforms to drive qualified leads and conversions.
• Own website growth, traffic acquisition, engagement, conversion optimization, and digital journey improvement.
• Drive comprehensive SEO strategy, including technical SEO, on-page/off-page SEO, keyword strategy, content optimization, and organic growth.
• Lead Social Media strategy across Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms.
• Develop and execute Influencer Marketing campaigns with relevant creators, education influencers, and digital communities.
• Lead Online Reputation Management (ORM) initiatives, monitoring brand sentiment, reviews, conversations, and digital reputation.
• Identify and implement AI tools and AI-led marketing solutions to improve content creation, campaign optimization, audience targeting, analytics, automation, and productivity.
• Use GA4, Search Console, CRM, ad platforms, dashboards, and analytics tools to measure campaign performance and identify growth opportunities.
• Develop data-driven strategies to improve CPL, CAC, ROAS, conversion rate, lead quality, organic traffic, engagement, and overall digital ROI.
• Collaborate with Branding, Admissions, Content, Creative, Website, IT, CRM, and other internal teams for integrated digital campaigns.
• Plan and manage digital campaigns for admissions, brand building, program launches, events, rankings, achievements, and institutional initiatives.
• Manage digital agencies, vendors, influencers, and external partners wherever required.
• Monitor digital trends, competitor activities, emerging platforms, and new technologies to maintain Chandigarh University's competitive digital positioning.
• Build and mentor a high-performing digital marketing team and establish clear KPIs and performance benchmarks.
• Prepare regular MIS, performance dashboards, campaign reports, and strategic insights for senior management.

Key Areas of Ownership

Performance Marketing:

Google Ads | Meta Ads | YouTube | Lead Generation | Conversion Optimization | ROAS

SEO & Website Growth:

Technical SEO | Organic Growth | Keyword Strategy | Content SEO | Website Traffic | CRO | Search Visibility

Social Media:

Strategy | Content Distribution | Community Growth | Engagement | YouTube Growth | Social Analytics

ORM:

Brand Monitoring | Reputation Management | Reviews | Sentiment Tracking | Crisis Response

AI & Automation:

Generative AI | AI Marketing Tools | Marketing Automation | AI-led Analytics | Productivity & Campaign Optimization