Senior Lead Generation Specialist – B2B IT Services

Alet India Softwares; India; Remote; INR 1,200,000 - 2,100,000; Full time

Job summary

Alet India Softwares, a technology services company, seeks an experienced Senior B2B Lead Generation Specialist to identify high-quality international software development opportunities. You will research ICPs, analyze buyer signals, and craft targeted outreach to senior IT and business leaders.

Responsibilities include advanced prospect research, personalized outreach, and rigorous CRM tracking to build meaningful opportunities for dedicated development teams and software projects.

Qualifications

• 5+ years in B2B lead generation or business development, preferably in IT services/software outsourcing.
• Advanced hands-on experience with LinkedIn Sales Navigator and Apollo.io is mandatory.
• Proven ability to use buyer intent data and account intelligence to identify opportunities.
• Strong understanding of software development outsourcing and dedicated development teams.

Responsibilities

• Conduct advanced lead research and identify high-intent ICPs for international markets.
• Qualify prospects based on relevance, budget, and potential project timelines.
• Design personalized LinkedIn and email outreach to engage senior decision-makers.
• Maintain CRM records, track outreach, and prioritize opportunities for discovery calls.

Skills

Lead generation

Buyer intent data

Prospect research

International outreach

ICP development

CRM management

English writing

Tools

LinkedIn Sales Navigator

Apollo.io

Job description

Industry: IT Services & Software Development

Experience: 8+ Years

Location: Remote

Company: Alet India Softwares

Industry: IT Services & Software Development

Experience: 8+ Years

Location: Remote

Target Markets: International (US, UK, Europe, Africa & Middle East)

About Alet India Softwares

Alet India Softwares is a technology services company specializing in custom mobile application development, web development, software solutions, and dedicated development teams for international businesses.

We are looking for an experienced Senior B2B Lead Generation Specialist who can identify high-quality prospects with genuine software development requirements through advanced prospect research, buyer intent analysis, and strategic outreach.

Our priority is quality over quantity. We are not looking for someone who simply generates hundreds of contacts. We want a specialist who can identify the right companies, understand their potential buying needs, and build meaningful business opportunities.

Key Responsibilities

1. Advanced Lead Research & Buyer Intent Identification

• Leverage LinkedIn Sales Navigator and Apollo.io to identify high-potential international B2B prospects.
• Use Apollo buying intent signals, advanced filtering, company research, and prospect intelligence to identify businesses likely to require software development services.
• Track buying signals such as technology adoption, hiring activity, funding announcements, expansion plans, leadership changes, and outsourcing opportunities.
• Identify and engage relevant decision-makers, including CEOs, CTOs, CIOs, VP Engineering, Product Heads, and Founders.
• Assess prospect intent, requirements, business challenges, and potential outsourcing needs before qualification.

2. Ideal Customer Profile (ICP) & Lead Qualification

• Develop and refine Ideal Customer Profiles (ICPs) for software development projects and dedicated development team services.
• Perform account research to assess company size, industry, technology stack, growth stage, purchasing potential, and business needs.
• Prioritize high-intent, ICP-matched prospects over high-volume, low-quality lead lists.
• Qualify prospects based on business relevance, buying signals, decision-making authority, potential budget, and project timelines.
• Maintain documented evidence explaining why each prospect is a potential customer.

3. Personalized B2B Outreach & Relationship Building

• Design targeted LinkedIn and email outreach campaigns focused on relevant business challenges and value propositions.
• Create personalized messaging based on company research, buying signals, and identified software development needs.
• Build relationships with potential buyers through consultative, value-driven conversations rather than generic sales pitches.
• Execute structured follow-ups and nurture prospects until they are ready for meaningful business discussions.
• Coordinate qualified opportunities and discovery meetings with company leadership.

4. CRM & Sales Pipeline Management

• Maintain accurate prospect and account information in CRM systems.
• Track outreach activities, responses, buying signals, qualification notes, and follow-up actions.
• Develop lead scoring and prioritization frameworks to distinguish high-intent prospects from low-priority contacts.
• Monitor campaign performance, identify conversion bottlenecks, and continuously optimize targeting and outreach strategies.

Must-Have Skills & Qualifications

• 5+ years of B2B lead generation, sales prospecting, or business development experience, preferably within IT services, software development, or technology outsourcing.
• Advanced hands-on expertise in LinkedIn Sales Navigator and Apollo.io is mandatory.
• Proven experience using buyer intent data, account intelligence, and buying signals to identify qualified business opportunities.
• Strong understanding of custom software development, mobile/web applications, dedicated development teams, and IT outsourcing models.
• Experience targeting international markets and engaging senior business and technology decision-makers.
• Proven ability to develop ICPs, perform account qualification, and execute personalized outbound prospecting.
• Experience with CRM platforms, sales pipeline management, lead scoring, and reporting.
• Excellent written English, business communication, prospect research, and relationship-building skills.
• Ability to work independently and demonstrate measurable prospecting results.

Preferred Skills

• Experience with Account-Based Marketing (ABM) and Account-Based Prospecting.
• Familiarity with technology intelligence tools, enrichment platforms, and email verification systems.
• Understanding of software development buying cycles, project outsourcing, and staff augmentation.
• Experience building outbound strategies for international IT service providers.

Key Performance Indicators (KPIs)

Performance will be evaluated based on lead quality and business outcomes, not the volume of leads generated.

• Number of qualified ICP-matched prospects with credible intent signals.
• Quality and relevance of identified business decision-makers.
• Percentage of leads accepted as sales-qualified opportunities.
• Positive response rates from personalized outreach.
• Number of qualified discovery meetings generated.
• Conversion of qualified meetings into genuine project or dedicated-team opportunities.
• Accuracy and completeness of account research and CRM records.
• Contribution to qualified sales pipeline and potential revenue.

What We Expect

We want someone who can answer:

"Why should Alet India Softwares approach this particular company, why now, and what evidence suggests that this company may need our services?"

If your expertise is limited to extracting LinkedIn contacts, building Excel lists, or sending generic bulk emails, this role may not be the right fit.

We value research-driven prospecting, commercial intelligence, meaningful business conversations, and long-term client acquisition.