B2B Sales Development Representative (SDR)

AaiNova; Mumbai; On-site; INR 400,000 - 800,000; Full time

Benefits offered by this job

Direct exposure to founder

Enterprise AI projects

International markets (UAE)

Performance-driven environment

Career growth into senior roles

Job summary

AaiNova in Mumbai, India seeks a proactive SDR to generate qualified B2B leads across India and the UAE. You will identify founders, CEOs, CTOs and business heads, research prospects for AI or software needs, and craft personalized outreach via LinkedIn and email.

You’ll use Apollo to build prospect lists, manage outreach, track responses and schedule discovery calls for the Founder & Head of Business Development.

Qualifications

• 1–2 years in B2B lead generation, sales development, appointment setting or outbound sales.
• Hands-on experience with LinkedIn prospecting and Apollo.
• Practical knowledge of cold email outreach and follow-up sequences.
• Strong research skills and ability to identify decision-makers.
• Excellent written and spoken English.
• CRM familiarity (HubSpot/Zoho/Salesforce) and ability to manage data.
• Target-driven mindset with measurable outcomes.
• Comfortable engaging with international prospects and stakeholders.

Responsibilities

• Generate qualified B2B leads across India and the UAE.
• Identify target companies and decision-makers such as Founders, CEOs, CTOs and Business Heads.
• Research prospects requiring AI solutions, automation or custom software.
• Find prospects using LinkedIn and Sales Navigator.
• Send personalized connection requests and messages.
• Build relationships, follow up, and generate sales opportunities.
• Use Apollo to build lists and find business contacts.
• Create personalized cold emails and follow-up sequences.
• Track responses, identify interested prospects and improve outreach.
• Qualify leads based on fit and intent.
• Schedule discovery calls for the Founder & Head of Business Development.
• Maintain lead details and outreach history in the CRM.
• Share performance reports and refine outbound strategies.

Skills

LinkedIn prospecting

Apollo

Cold email outreach

Research skills

English proficiency

CRM familiarity

Targeted outreach

Outreach analytics

Sales communication

Tools

HubSpot

Zoho CRM

Salesforce

LinkedIn Sales Navigator

Job description

About the Role

Job Description: Sales Development Representative (SDR)

Key Responsibilities :

Generate qualified B2B leads across India and the UAE.

Identify target companies and decision-makers such as Founders, CEOs, CTOs and Business Heads.

Research prospects who may require AI solutions, automation or custom software development.

Find relevant prospects using LinkedIn and Sales Navigator.

Send personalized connection requests and professional messages.

Build relationships, follow up with prospects and generate sales opportunities.

Use Apollo to build targeted prospect lists and find business contacts.

Create personalized cold emails and follow-up sequences.

Track responses, identify interested prospects and improve outreach performance.

Understand prospects' business needs, project requirements and potential interest.

Qualify leads based on business fit and buying intent.

Schedule discovery calls and meetings for the Founder & Head of Business Development.

5. CRM & Reporting :

Maintain lead details, outreach history and follow-up status in the CRM.

Track daily activities, qualified leads and meetings booked.

Share regular performance reports and improve outbound strategies.

Primary Objective :

Generate qualified B2B leads through LinkedIn, cold email and other outbound channels, converting prospects into meaningful business conversations and sales meetings for AaiNova.

Requirements

Required Skills and Qualifications

1-2 years of experience in B2B lead generation, sales development, appointment setting or outbound sales.

Hands-on experience with LinkedIn prospecting and Apollo.

Practical knowledge of cold email outreach and follow-up sequences.

Strong research skills and the ability to identify relevant decision-makers.

Excellent written and spoken English.

Strong business communication, organization and follow-up skills.

Familiarity with CRM systems such as HubSpot, Zoho CRM or Salesforce.

Ability to manage prospect databases and sales activity reports.

A target-oriented mindset and willingness to work toward measurable outcomes.

Comfortable working with international prospects and professional stakeholders.

Preferred Qualifications

Experience selling IT services, SaaS, custom software development, AI solutions or technology consulting.

Exposure to the Indian and UAE B2B markets.

Familiarity with LinkedIn Sales Navigator, email verification tools and sales engagement platforms.

Understanding of AI automation, enterprise software, AI agents and digital transformation.

Experience booking meetings with founders, senior executives and enterprise decision-makers.

Key Performance Indicators (KPIs)

Performance will be measured by lead quality and contribution to the sales pipeline, not just the volume of outreach.

Number of relevant target accounts researched.

Number of verified, ICP-aligned decision-makers added.

Quality and personalization of outreach campaigns.

Positive response rate and qualified conversations generated.

Number of qualified meetings booked and held.

Meeting attendance rate.

Percentage of meetings accepted as qualified by the founder.

CRM accuracy and follow-up discipline.

Contribution to sales-qualified opportunities and pipeline value.

Targets will be established after reviewing the target market, available tools, campaign performance and initial conversion data.

Ideal Candidate Profile

We are looking for someone who is proactive, analytical, persistent and professional. The ideal candidate can research a company, identify the right decision-maker, write a relevant message, manage follow-ups and turn initial interest into a qualified business conversation.

You should be comfortable working in a founder-led sales environment where feedback is direct, execution matters and results are visible.

What We Offer

Direct exposure to the founder and business decision-making.

Opportunity to work on enterprise AI, Agentic AI and software development services.

Exposure to international B2B markets, including the UAE.

A performance-oriented work environment with clear responsibilities and measurable objectives.

Opportunities to grow into Senior SDR, Sales Development Lead or broader business development roles.