Senior B2B Lead Generation & Sales Development Specialist

Zoho; Bengaluru Urban; On-site; INR 600,000 - 800,000; Full time

Job summary

Cravingcode Technologie Pvt Ltd in Bengaluru is seeking a skilled B2B Lead Generation & Sales Development Specialist to drive outbound prospecting across South Indian markets, engaging real estate developers, builders, and channel partners.

You will own LinkedIn outreach, email campaigns, cold calling, and meeting generation, collaborating with regional leadership to build a structured outbound pipeline and hand over qualified meetings for closure.

Qualifications

• 3–6 years of hands-on experience in B2B lead generation, outbound sales development, appointment setting, or SDR roles.
• Demonstrated experience generating qualified meetings through LinkedIn, email outreach, and cold calling.
• Strong understanding of B2B sales funnels, ICP identification, buyer personas, and lead qualification.
• Experience with prospecting databases, LinkedIn Sales Navigator, email sequencing tools, CRM systems, and outreach automation.
• Excellent written and verbal communication skills, with the ability to engage senior business decision-makers.

Responsibilities

• B2B Prospecting & Market Research: build targeted prospect databases and identify stakeholders.
• LinkedIn Outreach & Social Selling: execute personalized outreach and follow-ups.
• Campaigns: plan and execute targeted email campaigns and manage follow-ups.
• Qualification: assess ICP fit, buying intent, and readiness for discussion.
• Meeting Generation: schedule qualified meetings and hand over to regional sales leaders.
• Campaign Reporting: track activity, analyze conversions, and optimize messaging.

Skills

B2B lead gen

Outbound sales

LinkedIn outreach

Email campaigns

Cold calling

Tools

LinkedIn Sales Navigator

CRM systems

Email sequencing tools

Job description

Cravingcode Technologie Pvt Ltd | Full time

Bangalore North, India

We are looking for a highly skilled and experienced B2B Lead Generation & Sales Development Specialist to support Buildesk’s market expansion across Bangalore, Hyderabad, Chennai, and other South Indian markets.

The ideal candidate should have hands-on experience in B2B outbound prospecting, LinkedIn outreach, email campaigns, cold calling, lead qualification, and meeting generation. This is an execution-oriented role for someone who understands professional B2B communication, can engage senior decision-makers, and consistently converts targeted prospect lists into qualified sales meetings.

The candidate will work closely with the regional business development leadership to execute structured outbound campaigns, build a qualified sales pipeline, and support the company's GTM strategy.

Key Responsibilities

1. B2B Prospecting & Market Research

Identify and build targeted prospect databases of real estate developers, builders, channel partners, and relevant businesses.

Research companies, decision-makers, business requirements, and potential buying opportunities.

Identify relevant stakeholders, including Managing Directors, CEOs, Directors, Sales Heads, and CRM/ERP decision-makers.

Segment prospects based on industry, company size, geography, and business relevance.

2. LinkedIn Outreach & Social Selling

Execute personalized LinkedIn prospecting using professional profiles and appropriate outreach tools.

Develop connection strategies, first-touch messages, and structured follow-up sequences.

Engage senior decision-makers through relevant, value-driven communication rather than generic sales pitches.

Track outreach performance, responses, and meeting conversions.

Plan and execute targeted B2B email outreach campaigns.

Build prospect lists, write personalized email sequences, and manage follow-ups.

Work with email outreach, CRM, prospecting, and automation tools to improve campaign efficiency.

Monitor deliverability, response rates, positive replies, and qualified meeting conversions.

Conduct outbound calls to qualified prospects and follow up with engaged leads.

Understand the prospect’s business, current processes, challenges, decision-making authority, and potential requirements.

Qualify prospects based on ICP fit, business need, buying intent, and readiness for a discussion.

Maintain professional communication with senior-level stakeholders.

5. Meeting Generation & Handover

Schedule qualified meetings and product discussions with the regional sales leadership.

Ensure meetings have a clear business context, relevant stakeholder participation, and a documented qualification summary.

Maintain accurate CRM records, outreach history, follow-up dates, and meeting outcomes.

Coordinate meeting confirmations and reduce no-shows through timely follow-ups.

6. Campaign Performance & Reporting

Track daily outreach activity and weekly campaign performance.

Analyse conversion rates across prospecting, connection acceptance, email responses, calls, qualification, and meetings booked.

Experiment with messaging, audience segmentation, and outreach channels to improve results.

Maintain a clean, measurable, and continuously improving outbound pipeline.

Required Skills & Experience

3-6 years of hands-on experience in B2B lead generation, outbound sales development, appointment setting, or sales development representative (SDR/BDR) roles.

Demonstrated experience generating qualified meetings through LinkedIn, email outreach, and cold calling.

Strong understanding of B2B sales funnels, ICP identification, buyer personas, and lead qualification.

Experience with prospecting databases, LinkedIn Sales Navigator, email sequencing tools, CRM systems, and outreach automation.

Excellent written and verbal communication skills, with the ability to engage senior business decision-makers.

Strong research, follow-up, data management, and analytical skills.

Ability to work independently, manage campaigns, and deliver measurable outcomes.

Preferred Qualifications

Experience in SaaS, enterprise software, PropTech, ERP, CRM, IT services, or other high-value B2B solutions.

Experience targeting business owners, founders, directors, and CXO-level stakeholders.

Familiarity with tools such as LinkedIn Sales Navigator, Apollo, Lusha, HubSpot, Zoho CRM, or equivalent platforms.

Experience building outbound campaigns for new geographic markets or new GTM initiatives.

This is not a conventional telecalling or bulk-emailing position. We require someone who can independently execute a structured outbound prospecting process, communicate credibly with senior B2B stakeholders, qualify genuine business opportunities, and generate meaningful meetings for the sales team. The candidate will own the prospecting-to-meeting stage of the sales funnel, while product demonstrations, commercial discussions, negotiations, and closures will be handled by the regional sales leadership.