Senior Lead Generation Specialist

DigitRell; Ernakulam; On-site; INR 300,000 - 600,000; Full time

Job summary

DigitRell is seeking a motivated B2B lead generation professional in Kerala to drive outbound outreach for IT products and services. You will engage decision-makers, research prospects, and initiate meaningful conversations to uncover opportunities.

You will excel in a high-energy environment, leveraging CRM, LinkedIn Navigator, and other tools to qualify meetings for the sales team while maintaining excellent English communication and rapport with business owners and executives.

Qualifications

• 2–3 years of experience in B2B lead generation, preferably for IT products, SaaS, software or IT services.
• Proven experience with outbound calling and cold lead generation.
• Strong spoken English and professional communication skills.
• Experience speaking with business owners, CXOs, senior managers or department heads is preferred.
• Experience with CRM systems and lead-generation tools is preferred.
• Experience with LinkedIn Sales Navigator, Apollo or similar prospecting tools is an advantage.

Responsibilities

• Make a high volume of outbound calls to prospective customers and decision-makers.
• Start conversations confidently with people who have never heard of us.
• Research prospects and understand their business before making the call.
• Introduce our IT products and services in a natural, conversational way.
• Engage prospects in two-way conversations rather than a pitch.
• Ask thoughtful questions and listen to answers.
• Understand the prospect's business and challenges.
• Build trust and credibility in the first conversation.
• Identify genuine opportunities and schedule qualified meetings for the sales team.
• Follow up through calls, email and LinkedIn.
• Maintain accurate records in the CRM.
• Experiment with different messaging and opening lines to improve results.

Skills

Outbound calling

Communication

People skills

Executive communication

Research prospects

Tools

LinkedIn

Sales Navigator

Apollo

CRM tools

Job description

extroverted, highly articulate and people-oriented professional

enjoys meeting new people

cold call into an engaging conversation

What You Will Do

• Make a high volume of outbound calls to prospective customers and decision-makers.
• Start conversations confidently with people who have never heard of us.
• Research prospects and understand their business before making the call.
• Introduce our IT products and services in a natural, conversational way.
• Engage prospects in interesting two-way conversations, rather than simply delivering a sales pitch.
• Ask thoughtful questions and genuinely listen to the answers.
• Understand the prospect's business, challenges and current way of working.
• Build trust and credibility during the first conversation.
• Identify genuine opportunities and schedule qualified meetings for the sales team.
• Follow up consistently through calls, email and LinkedIn
• Maintain accurate records of conversations and follow-ups in the CRM.
• Experiment with different approaches, messaging and opening lines to improve results.

The Person We Are Looking For

You MUST be a people person.

We are looking for someone who:

• Is naturally extroverted and highly comfortable around people.
• Loves talking to people and genuinely enjoys having conversations with strangers.
• Can pick up the phone and confidently call someone they have never spoken to before.
• Has the ability to make people feel comfortable within the first few minutes of a conversation.
• Is highly articulate and can express ideas clearly and confidently.
• Can keep a conversation going rather than asking a few scripted questions and ending the call.
• Is curious about people, businesses and how they operate.
• Can listen carefully and respond intelligently to what the other person says.
• Can speak confidently with senior executives, business owners and decision-makers.
• Can build trust and confidence quickly without being overly aggressive or "salesy."
• Is comfortable thinking on their feet when a prospect takes the conversation in an unexpected direction.
• Does not get discouraged by rejection.
• Can hear "No," "Not interested" or "Send me an email" repeatedly and still enthusiastically make the next call.
• Gets energy from conversations rather than feeling drained by them.

Communication Is Critical

We are looking for exceptionally strong verbal communication, not merely acceptable English.

You should be able to:

• Speak fluently and confidently.
• Explain an idea clearly without overcomplicating it.
• Have a natural business conversation rather than sound like you are reading a script.
• Adjust your communication style depending on who you are speaking with.
• Ask good questions and listen for what the prospect is actually saying.
• Handle objections without becoming defensive.
• Create enough curiosity for the prospect to want to continue the conversation.

Your ability to communicate, connect and build rapport will matter more than your ability to deliver a perfectly memorised pitch.

Experience & Qualifications

• 2–3 years of experience in B2B lead generation, preferably for IT products, SaaS, software or IT services.
• Proven experience with outbound calling and cold lead generation.
• Strong spoken English and professional communication skills.
• Experience speaking with business owners, CXOs, senior managers or department heads is preferred.
• Experience with CRM systems and lead-generation tools is preferred.
• Experience with LinkedIn Sales Navigator, Apollo or similar prospecting tools is an advantage.