Influencer Marketing Specialist

Mobilla; Mumbai; On-site; INR 450,000 - 800,000; Full time

Job summary

Mobilla is seeking a creative Influencer Marketing Executive to plan and execute influencer campaigns, build strong relationships with content creators, and enhance brand visibility across Instagram, YouTube, and other social platforms.

The role requires a good understanding of social media trends, influencer collaborations, and campaign performance analysis, with a focus on delivering measurable engagement and ROI. Mumbai-based position with dynamic team collaboration.

Qualifications

• Experience in planning and executing influencer campaigns across multiple platforms.
• Ability to analyze campaign performance and extract insights.

Responsibilities

• Identify, research, and shortlist relevant influencers and creators across Instagram, YouTube, and other platforms.
• Plan and execute influencer marketing campaigns aligned with brand objectives.
• Reach out to influencers, negotiate commercials, and coordinate collaborations and paid campaigns.
• Manage end-to-end influencer campaigns including briefing, content planning, approvals, posting schedules, and deliverables.
• Maintain relationships with influencers, agencies, and content creators.
• Coordinate with internal teams for product dispatches and campaign requirements.
• Track campaign performance: reach, impressions, engagement, clicks, conversions.
• Monitor social media trends and identify new marketing opportunities.
• Ensure influencer content aligns with brand guidelines and objectives.
• Maintain updated database of influencers, costs, deliverables, and performance reports.
• Prepare regular reports evaluating campaign effectiveness and recommending improvements.
• Ensure timely execution and follow up on content and payments.

Skills

Influencer marketing

Campaign planning

Relationship management

Social media trends

Analytics

Job description

We are looking for a creative and result-oriented Influencer Marketing Executive to plan and execute influencer marketing campaigns, build relationships with content creators, and increase brand awareness and engagement across digital platforms. The ideal candidate should have a good understanding of social media trends, influencer collaborations, and campaign performance analysis.

Key Responsibilities:

• Identify, research, and shortlist relevant influencers and content creators across Instagram, YouTube, and other social media platforms.
• Plan and execute influencer marketing campaigns in line with brand objectives and marketing strategies.
• Reach out to influencers, negotiate commercials, and coordinate collaborations, barter deals, and paid campaigns.
• Manage end-to-end influencer campaigns, including briefing, content planning, approvals, posting schedules, and deliverables.
• Build and maintain strong relationships with influencers, agencies, and content creators.
• Coordinate with internal teams for product dispatches, campaign requirements, and promotional activities.
• Track influencer campaign performance, including reach, impressions, engagement, clicks, and conversions.
• Monitor social media trends and emerging creators to identify new marketing opportunities.
• Ensure influencer content aligns with brand guidelines, messaging, and campaign objectives.
• Maintain an updated database of influencers, campaign costs, deliverables, and performance reports.
• Prepare regular reports to evaluate campaign effectiveness and recommend improvements.
• Ensure timely execution of campaigns and follow up on pending content, payments, and deliverables.