Senior Influencer Marketing Associate

Gopromoto; Mumbai; Presencial; INR 800.000 - 1.200.000; Jornada completa

Descripción de la vacante

GoPromoto is seeking a seasoned influencer marketing professional based in Mumbai to lead end-to-end influencer campaigns for diverse brands. The role emphasizes owner-like accountability for creator selection, pricing, and relationship management across multiple platforms.

You will analyze creator performance, negotiate rates, coordinate timelines, and ensure assets and logistics align with client briefs. 3+ years in similar campaigns is preferred.

Formación

• End-to-end negotiation with influencers for brand campaigns.
• Build and maintain relationships with creators and internal stakeholders.
• Update and manage creator price rates and terms.

Responsabilidades

• End-to-end negotiation with influencers
• At least 3 years of experience handling good accounts and brands campaigns with outreach to a variety of influencers
• Understanding social media trends and researching top creators in the industry
• End-to-end coordination with influencers and closing them on their lowest prices
• Analyzing influencer data and making informed recommendations
• Daily reporting and discussions with internal and business teams
• Ability to negotiate monetary deals
• Knowledge of influencer marketing and management industry
• Coordinate campaigns and ensure delivery of assets and logistics per talent contracts
• Dynamic problem-solving during campaigns
• Spontaneity, multitasking and strong communication skills
• Creative thinking and hiring stakeholders with strong relationship-building

Conocimientos

Influencer negotiation

Creator outreach

Stakeholder management

Brand campaigns

Market research

Descripción del empleo

GoPromoto is one of the fastest growing companies in India in past years capturing all marketing-related works from influencer marketing, ATL, and BTL to media buying from ideation to execution in different sectors of clients ranging from Amazon to Meesho, Hero Moto Corp to Mankind Pharma brands, and Rebel Food to Chaayos to name a few. We are active in over 8 countries including India, the US, Australia, the UK, Singapore, etc, across different platforms.

We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you!

Requirements:

• Finding and verifying creators from YouTube, Instagram, Celebrities, KOL, etc. for different brands
• Be the owner of core business processes that form the backbone of GoPromoto’s operations. These processes will span easy filtration for creators based on various filters, like city, category, platform, pricing, historical data, audiences, rating, etc;
• Build strong relationships with necessary stakeholders, both internal & external.
• Negotiating and closing with influencers for their price rates for brand campaigns.
• Updating price rates for creators internally every month.
• Research and identify key influencers, bloggers, and online media in designated verticals;
• To understand the client's mindset and their influencer requirements

Responsibilities:

• End-to-end negotiation with influencers
• At least 3 years of experience with respect to handling good accounts and brands campaigns and an outreach with variety of influencers
• Understanding social media trends and researching the top creators in the industry
• End-to-end coordination with influencers and closing them on their lowest prices
• Analyzing all influencer data and making informed recommendations
• Daily reporting and discussions with the internal team and business team on requirements
• Ability to negotiate, including monetary deals
• Knowledge of the influencer marketing and management industry is a must-have
• Direct campaign timeline and ensure projects are completed on time; deliver influencer assets and coordinate logistics based on talent contracts
• Dynamic problem-solving in case of crisis during campaigns
• Spontaneity, problem-solving, and multitasking
• Impeccable verbal and written communication skills
• Creative bend of mind and shouldn’t be afraid to think outside the box
• Excellent interpersonal and relationship-building skills