Senior Growth Marketer

FireAI; Mumbai; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

Fire AI in Mumbai is seeking a hands-on Growth/Performance Marketing professional with 3+ years of B2B SaaS experience to own campaigns from research through to pipeline reporting.

You will manage paid campaigns on Google Ads, Meta Ads, and LinkedIn, build media plans, and own SEO/AEO execution, analytics implementation, and performance insights. This role is execution-heavy and impact-driven.

Qualifications

• 3+ years of hands-on growth/performance marketing experience.
• Experience in B2B SaaS is preferred.
• Managed paid campaigns on Google, Meta, and LinkedIn.
• Solid SEO fundamentals with real execution experience.
• Able to own analytics implementation and troubleshoot issues.

Responsibilities

• Own end-to-end paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Build media plans with budget allocation and targeting.
• Manage native ad platforms and performance tools.
• Test and iterate campaigns to improve CAC and pipeline.
• Own SEO and AEO execution including keyword research and content gaps.
• Use SEMrush and Ahrefs for keyword and competitor analysis.
• Monitor organic search with Google Search Console.
• Build performance reports across channels and surface insights.
• Present results and recommendations to the Director of Marketing.
• Manage Meta Business Suite for campaign execution and reporting.
• Identify and test new growth channels as the function scales.

Skills

Growth marketing

Paid media

Data-driven reporting

SEO fundamentals

Analytics implementation

Tools

Google Ads

Meta Ads

LinkedIn Ads

SEMrush

Ahrefs

GA4

Google Search Console

Meta Business Suite

Looker

Microsoft Clarity

Job description

Location: Mumbai | Experience: 3+ years | Employment Type: Full-time

This isn't a role where you brief an agency and review decks. You'll be in the weeds — building campaigns, fixing tracking, writing SEO briefs, and owning the numbers — while also driving the channel strategy that fills the pipeline.

Fire AI is building India's first enterprise-grade Causal AI platform — a decision intelligence layer that tells businesses not just what happened, but why, and what to do about it. We've earned 120+ category-defining customers, including IRCTC, CWC, Faballey, and GSN Group, with zero churn. Now we need a growth engine that matches the ambition of the product — and this role owns it, end-to-end.

• Own end-to-end execution of paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads — from research and planning through launch, optimization, and reporting.
• Build media plans for Google Ads and Meta Ads, including budget allocation, audience targeting, and channel mix recommendations.
• Manage and optimize native ad platforms and other performance tools as the channel mix expands.
• Continuously test and iterate campaigns to drive down CAC and drive up conversion rate and pipeline contribution.
• Own hands-on SEO & AEO execution — technical, on-page, and off-page — including keyword research, content gap analysis, and competitive benchmarking.
• Use SEMrush and Ahrefs for keyword research, rank tracking, backlink audits, and competitor analysis.
• Monitor and improve organic search performance using Google Search Console.
• Build and maintain performance reporting across Google, Meta, LinkedIn, SEO, and analytics — surfacing insights, not just numbers.
• Present performance, learnings, and recommendations directly to the Director of Marketing.
• Manage Meta Business Suite for campaign execution and reporting.
• Act as the go-to owner for every growth lever — identifying and testing new channels and tactics as the function scales.
• You have 3+ years of hands-on growth/performance marketing experience, ideally in B2B SaaS.
• You've personally managed and executed paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads — not just approved someone else's work.
• You have solid SEO fundamentals and real hands-on execution experience, not just theory.
• You're comfortable owning analytics implementation and troubleshooting — not just reading dashboards someone else built.
• You can turn raw data into clear, actionable insight — reporting is a strength, not an afterthought.
• You have a roll-up-your-sleeves mindset. This is execution-heavy, not strategy-and-oversight.

• Google Analytics (GA4)
• Microsoft Clarity
• Looker
• Google Search Console
• Meta Business Suite
• SEMrush
• Ahrefs
• Performance marketing / native ad platforms and their native reporting tools

You'll be building a growth engine for a category-defining product — not maintaining a marketing calendar for a commodity one. Every campaign you run and every SEO win you land connects directly to pipeline and revenue for a platform enterprises are choosing over legacy BI tools. You'll work close to the Director of Marketing with real ownership, not layers of sign-off.