Senior Franchise Executive

Concrete Shop India Pvt. Ltd.; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Concrete Shop is seeking a dynamic Franchise Development Lead to drive franchise, dealer, and distributor expansion across targeted regions. You will manage end-to-end sales, lead generation, and channel development for a design-led concrete brand by identifying opportunities and onboarding partners to ensure sustained growth.

Graduate/MBA in Sales or Marketing with 4–8 years experience in sales, franchise development, or channel sales is required.

Qualifications

• Graduate/MBA in Sales/Marketing with relevant experience.
• Experience in franchise development or channel sales is required.
• Exposure to franchise documentation and onboarding processes is advantageous.

Responsibilities

• Generate qualified leads through architects, consultants, builders, showroom owners, traders, etc.
• Identify new markets and opportunities for franchise and dealer expansion.
• Build and connect with multiple lead sources to sustain a consistent pipeline.
• Support marketing initiatives for demand generation.
• Onboard and develop new franchise partners, dealers, and distributors.
• Drive channel expansion aligned with company growth strategy.
• Generate opportunities and leads for distributors to aid their growth.
• Ensure proper setup and smooth onboarding of partners.
• Manage franchise documentation, agreements, and onboarding with compliance.
• Monitor partner performance and provide improvement inputs.
• Coordinate with design, production, and management for smooth execution.
• Track sales progress and market response.
• Maintain records of leads, partners, and activities.
• Support pricing discussions, negotiations, and deal closures.
• Maintain MIS and pipeline data.

Skills

Lead generation

Franchise management

Customer acquisition

Networking

Negotiation

Planning

Coordination

Reporting

MIS handling

Education

Graduate /MBA (Sales / Marketing)

Job description

Ahmadabad City, India | Posted on 04/14/2026

We, the team ofThe Concrete Shop, thank you for showing your interest in our brand. The concrete shop is a retail outlet housing many unique premium brands representing concrete. Hence, we call itDIVIDED BY UNIQUENESS, UNITED BY CONCRETE

Our products are made of premium grade of precast concrete likeFRC, GRC, SFRC, PFRC, UHPC, Pervious Concrete, Pigmented Concrete, Decorative Concreteetc. We work with highly customised production system where designers and architects get freedom to explore more in concrete.

We have team who are constantly working on new designs and development of products. Till date, we have developed more than 2500 concrete products using our skill and expertise. We have tried to cater wide range of customer segment by making such a huge products portfolio.

We have in-house expertise to create new designs, prototyping, creating moulds, batching and mixing, production, packaging and delivery. We have created 150+ secrete concrete formulations. Our team has enough knowledge to make concrete more “Beautiful”.

Do visit our website for more information about our product range.

Best Regards

Team

The Concrete SHOP

Job Description

To drivefranchise, dealer, and distribution network expansion for The Concrete Shop, adesign-led concrete brand by Aarya Precast India Pvt. Ltd., by managingend-to-end sales, lead generation, and channel development activities. The roleinvolves identifying new business opportunities, acquiring customers,onboarding franchise partners, and providing continuous support and hand holding to ensure successful business operations, sustained growth, and strong marketpresence.

Requirements

ROLE AND RESPONSIBILITIES

• Generate qualifiedleads through various sources including architects, consultants, builders,market networks, showroom owners, traders, etc.
• Identify newmarkets, regions, and business opportunities for franchise and dealerexpansion.
• Build and connectwith multiple lead sources to ensure a consistent business pipeline.
• Support marketingand initiatives for demand generation.
• Identify, onboard,and develop new franchise partners, dealers, and distributors.
• Drive expansion ofchannel network aligned with company growth strategy.
• Generate businessopportunities and leads for distributors to support their growth.
• Ensure proper setupand smooth onboarding of channel partners.
• Manage and coordinate franchise documentation, agreements, andonboarding formalities, ensuring alignment with company policies,commercial terms, and applicable legal requirements.
• Ensure accuracy, completeness, and compliance of allfranchise-related documentation, and coordinate with management or legaladvisors wherever required.

C. Customer Acquisition &Business Growth

• Drive customeracquisition through franchise partners, dealers, and distributor network acrossassigned regions.
• Support and guidepartners in understanding customer requirements and offering suitable productsolutions.
• Enable conversion ofleads into confirmed business through effective coordination and support tofranchise partners.

Strengthen long-term relationships with franchise partners toensure repeat business, referrals, and sustained network growth.

D. FranchiseSupport & Hand-holding

• Provide continuoussupport and hand holding to franchise partners, dealers, and distributorsfor up to initial 1–2 years.
• Guide partners inoperations, sales approach, and market development.
• Ensure partners arealigned with company standards, processes, and brand positioning.
• Monitor partnerperformance and provide improvement inputs.

E. Coordination & Execution

• Coordinate withineral teams including design, production, and management for smoothexecution.
• Track salesprogress, partner performance, and market response.
• Ensure timelycommunication and resolution of issues.
• Maintain records ofleads, partners, and business activities.

F. Commercial & Reporting

• Support pricingdiscussions, negotiations, and deal closures.
• Maintain sales MIS,reports, and pipeline data.
• Track revenuegeneration, conversion ratios, and business growth metrics.
• Ensure adherence to company policiesand reporting standards.

KNOWLEDGE, TRAINING ANDEXPERIENCE REQUIRED FOR JOB

Graduate /MBA (Sales / Marketing)

• 4–8 years ofexperience in sales, franchise development, or channel sales.
• Experience indealer/distributor network expansion is preferred.
• Experience inconstruction, building materials, or related industry is an advantage.
• Exposure tofranchise documentation, agreements, and onboarding processes will bepreferred.

Skills

• Lead generation andbusiness development
• Franchise, dealer,and distributor management
• Customeracquisition and relationship management
• Strong networkingand source development skills
• Negotiation andclosing skills
• Planning,follow-up, and execution ability
• Coordination andstakeholder management
• Reporting and MIShandling
• Basic understanding of franchisedocumentation, agreements, and legal/commercial