Senior Franchise Executive

Concrete Shop India Pvt. Ltd.; Ahmedabad; On-site; INR 700,000 - 1,200,000; Full time

Job summary

A leading concrete solutions provider in Ahmedabad is seeking a Business Development Manager to drive franchise and distribution network expansion. This role involves lead generation, customer acquisition, and providing ongoing support to partners. The ideal candidate should possess 4-8 years of experience in sales or franchise development, with strong skills in relationship management and negotiation. The position offers significant growth opportunities and requires a strong understanding of franchise documentation and channel management.

Qualifications

• 4–8 years of experience in sales, franchise development, or channel sales.
• Experience in dealer/distributor network expansion is preferred.
• Experience in construction, building materials, or related industry is an advantage.
• Exposure to franchise documentation, agreements, and onboarding processes will be preferred.

Responsibilities

• Generate qualified leads through various sources including architects, consultants, builders, market networks, etc.
• Identify new markets, regions, and business opportunities for franchise and dealer expansion.
• Support marketing initiatives for demand generation.
• Ensure proper setup and smooth onboarding of channel partners.
• Drive customer acquisition through franchise partners, dealers, and distributor network.

Skills

Lead generation and business development

Franchise, dealer, and distributor management

Customer acquisition and relationship management

Strong networking and source development skills

Negotiation and closing skills

Planning, follow‑up, and execution ability

Coordination and stakeholder management

Reporting and MIS handling

Basic understanding of franchise documentation, agreements, and legal/commercial

Education

Graduate/MBA in Sales/Marketing

Job description

Job Description

To drive the franchise, dealer, and distribution network expansion for The Concrete Shop®, a design‑led concrete brand by Aarya Precast India Pvt. Ltd., by managing end‑to‑end sales, lead generation, and channel development activities. The role involves identifying new business opportunities, acquiring customers, onboarding franchise partners, and providing continuous support and hand‑holding to ensure successful business operations, sustained growth, and strong market presence.

Requirements

ROLE AND RESPONSIBILITIES

• Generate qualified leads through various sources including architects, consultants, builders, market networks, showroom owners, traders, etc.
• Identify new markets, regions, and business opportunities for franchise and dealer expansion.
• Build and connect with multiple lead sources to ensure a consistent business pipeline.
• Support marketing and initiatives for demand generation.
• Identify, onboard, and develop new franchise partners, dealers, and distributors.
• Drive expansion of channel network aligned with company growth strategy.
• Generate business opportunities and leads for distributors to support their growth.
• Ensure proper setup and smooth onboarding of channel partners.
• Manage and coordinate franchise documentation, agreements, and onboarding formalities, ensuring alignment with company policies, commercial terms, and applicable legal requirements.
• Ensure accuracy, completeness, and compliance of all franchise‑related documentation, and coordinate with management or legal advisors wherever required.

Customer Acquisition & Business Growth

• Drive customer acquisition through franchise partners, dealers, and distributor network across assigned regions.
• Support and guide partners in understanding customer requirements and offering suitable product solutions.
• Enable conversion of leads into confirmed business through effective coordination and support to franchise partners.
• Strengthen long‑term relationships with franchise partners to ensure repeat business, referrals, and sustained network growth.

Franchise Support & Hand‑holding

• Provide continuous support and hand‑holding to franchise partners, dealers, and distributors for up to initial 1–2 years.
• Guide partners in operations, sales approach, and market development.
• Ensure partners are aligned with company standards, processes, and brand positioning.
• Monitor partner performance and provide improvement inputs.

Coordination & Execution

• Coordinate internal teams including design, production, and management for smooth execution.
• Track sales progress, partner performance, and market response.
• Ensure timely communication and resolution of issues.
• Maintain records of leads, partners, and business activities.

Commercial & Reporting

• Support pricing discussions, negotiations, and deal closures.
• Maintain sales MIS, reports, and pipeline data.
• Track revenue generation, conversion ratios, and business growth metrics.
• Ensure adherence to company policies and reporting standards.

KNOWLEDGE, TRAINING AND EXPERIENCE REQUIRED FOR JOB

Graduate /MBA (Sales / Marketing)

• 4–8 years of experience in sales, franchise development, or channel sales.
• Experience in dealer/distributor network expansion is preferred.
• Experience in construction, building materials, or related industry is an advantage.
• Exposure to franchise documentation, agreements, and onboarding processes will be preferred.

Skills

• Lead generation and business development
• Franchise, dealer, and distributor management
• Customer acquisition and relationship management
• Strong networking and source development skills
• Negotiation and closing skills
• Planning, follow‑up, and execution ability
• Coordination and stakeholder management
• Reporting and MIS handling
• Basic understanding of franchise documentation, agreements, and legal/commercial