Performance Marketing Executive

Concrete Shop India Pvt. Ltd.

Ahmedabad District

On-site

INR 900,000 - 1,400,000

Full time

14 days+

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Job summary

The Concrete Shop is seeking a senior Digital Marketing Manager to drive end-to-end growth. You will plan, execute, and optimize performance marketing campaigns across Google Ads, Meta, LinkedIn, and more, while boosting organic visibility through SEO and AEO strategies.

You will lead creative content, influencer collaborations, and analytics reporting, partnering with design, development, and sales to generate qualified leads and improve conversions.

Qualifications

5+ years of relevant experience in performance or digital marketing.
Proven ability to manage end-to-end campaigns.
Strong knowledge of SEO, AEO, and GEO.
Experience with analytics, CRO, and influencer marketing.

Responsibilities

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
Manage campaign budgets, audience targeting, bidding strategies, and remarketing campaigns.
Improve CPL, CTR, ROAS, and lead quality through optimization.
Generate qualified leads aligned with business objectives.
Develop and execute SEO, AEO, and GEO strategies to improve visibility.
Conduct keyword research, technical audits, and competitor analysis.
Coordinate with developers to enhance website functionality and user experience.

Skills

Graphic Designing

Strategic Thinking

Analytical Thinking

Ownership

Education

Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication

Tools

Google Ads

Meta Ads

Google Analytics

Job description

Ahmadabad City, India | Posted on 07/31/2026

We, the team of“The Concrete Shop”, thank you for showing your interest in our brand. The concrete shop is a retail outlet housing many unique premium brands representing concrete. Hence, we call it“DIVIDED BY UNIQUENESS, UNITED BY CONCRETE”.

Our products are made of premium grade of precast concrete likeFRC, GRC, SFRC, PFRC, UHPC, Pervious Concrete, Pigmented Concrete, Decorative Concreteetc. We work with highly customised production system where designers and architects get freedom to explore more in concrete.

We have team who are constantly working on new designs and development of products. Till date, we have developed more than 2500 concrete products using our skill and expertise. We have tried to cater wide range of customer segment by making such a huge products portfolio.

We have in-house expertise to create new designs, prototyping, creating moulds, batching and mixing, production, packaging and delivery. We have created 150+ secrete concrete formulations. Our team has enough knowledge to make concrete more “Beautiful”.

Do visit our website for more information about our product range.

Best Regards

Team

The Concrete SHOP

Job Description

JOB PURPOSE

To drive digital growth for The Concrete Shop®, a design-led concrete brand by Aarya Precast India Pvt. Ltd., by planning, executing, and optimizing end-to-end performance marketing initiatives. The role is responsible for generating qualified leads, maximizing profile, website, and lead conversion rates, improving online visibility through SEO, AEO, and GEO strategies, managing paid advertising campaigns, creating high-quality digital creatives, executing influencer marketing initiatives, and driving measurable business growth through data-driven marketing strategies and continuous optimization.

ROLL AND RESPONSIBILITIES:

A. Performance Marketing & Lead Generation

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
Manage campaign budgets, audience targeting, bidding strategies, and remarketing campaigns.
Improve campaign performance by optimizing CPL, CTR, ROAS, and lead quality.
Generate qualified leads aligned with business objectives.

B. SEO, AEO & GEO Management

Develop and execute SEO, AEO, and GEO strategies to improve digital visibility.
Conduct keyword research, technical audits, and competitor analysis.
Optimize website content, landing pages, and metadata for higher search rankings.
Improve organic traffic and search engine performance.

C. Website & Conversion Optimization

Optimize website performance, landing pages, and enquiry funnels.
Improve profile, website, and lead conversion rates through continuous optimization.
Coordinate with developers to enhance website functionality and user experience.
Monitor visitor behaviour and recommend conversion improvements.

D. Creative Design & Content Development

Design digital creatives for advertisements, social media, websites, presentations, and marketing materials.
Develop graphics, videos, reels, banners, and promotional content.
Ensure brand consistency across all digital platforms.
Maintain and organize digital marketing assets.

E. Influencer Marketing & Brand Promotion

Identify and collaborate with relevant influencers and industry professionals.
Plan and execute influencer marketing campaigns.
Monitor campaign performance and optimize ROI.

F. Analytics, Reporting & Performance Monitoring

Track campaign performance using Google Analytics, Search Console, and advertising platforms.
Monitor website traffic, engagement, conversions, CPL, ROAS, and ROI.
Prepare weekly and monthly MIS reports with actionable insights.
Recommend optimization strategies based on campaign performance.

G. Digital Strategy & Continuous Improvement

Develop digital growth strategies aligned with business objectives.
Research market trends, AI tools, and emerging digital technologies.
Identify new opportunities to improve digital performance and lead generation.
Continuously improve marketing processes and campaign effectiveness.

3. KRA KPI

Number of qualified digital leads generated
Growth in website traffic and user engagement
Influencer campaign performance and ROI
Timely execution of campaigns, creatives, and digital initiatives
Accuracy and timeliness of MIS, analytics, and performance reporting

Requirements

4. COMMUNICATIONS AND RELATIONSHIPS:

Internal: Management, Digital Marketer, Sales, Design, Production, HR, Accounts & Finance, Purchase, and Operations teams.

External: Advertising Platforms, Influencers, Content Creators, Developers and Media Partners.

5. KNOWLEDGE, TRAINING AND EXPERIENCE REQUIRED FOR JOB

Education:

Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Mass Communication, Graphic Design, or a related discipline.
Professional certifications in Google Ads, Meta Ads, Google Analytics, SEO, or Digital Marketing will be preferred.

Experience:

5+ years of relevant experience in Performance Marketing or Digital Marketing.
Proven experience in independently managing end-to-end performance marketing campaigns.
Strong hands-on experience in SEO, AEO, GEO, paid advertising, conversion rate optimization, digital analytics, creative content development, and influencer marketing.

Skills

Technical Skills