Senior Executive-Social Media Marketing

Stellar Information Technology; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Stellar Information Technology is seeking a seasoned Social Media & Marketing Specialist to plan and execute integrated campaigns across social platforms, PR, and influencer partnerships. You will craft compelling copy and coordinate with design and product teams to maintain a consistent brand voice.

You will monitor performance, report metrics, oversee influencer programs, and ensure regulatory compliance.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, or related field.
• 4–5 years hands-on experience in Social Media/Marketing across core channels.
• Proficiency with One Zoho and Meta Business Suite.
• Strong written and verbal communication skills.
• Experience in Tech, IT, or SaaS product environments is a plus.

Responsibilities

• Create and publish content across platforms (LinkedIn, Instagram, X/Twitter, Facebook, YouTube, TikTok) aligned with campaign calendars.
• Monitor engagement metrics reach, impressions, follower growth, engagement rate and report weekly/monthly.
• Identify content trends and platform-specific opportunities to grow organic presence.
• Manage community engagement: respond to comments, DMs, and mentions in brand voice.
• Coordinate with design team to brief and deliver on-brand visuals.
• Draft and distribute press releases, media advisories, and company announcements.
• Track media coverage and compile monthly coverage reports.
• Coordinate with PR agencies where applicable.
• Support crisis communication and brand reputation management.
• Identify, vet, and onboard relevant influencers and content creators aligned with brand values and target audience.
• Conceptualize and manage influencer campaigns briefing, content review, approvals, and performance tracking.
• Maintain an updated influencer database with performance benchmarks.
• Measure ROI of influencer campaigns against reach, engagement, and conversion goals.
• Ensure all communications comply with email marketing regulations (CAN-SPAM, GDPR)
• Align all channel activities to integrated campaign calendars and product launch timelines.
• Prepare monthly performance reports consolidating data across social, PR, email, and influencer channels.
• Coordinate with internal teams product, design, sales to ensure messaging consistency.

Skills

Social Media Management

Public Relations

Influencer Marketing

Campaign Coordination

Education

Bachelor's degree in Marketing, Mass Communication, Journalism, or related field

Tools

One Zoho

Meta Business Suite

Job description

Responsible for planning and executing integrated marketing campaigns across social media, PR, and influencer partnerships. The ideal candidate brings sharp copywriting instincts, a research-backed approach to content, and the ability to manage multiple channels simultaneously while maintaining consistent brand voice.

Area of Responsibility

Social Media Management

• Create and publish content across platforms (LinkedIn, Instagram, X/Twitter, Facebook, YouTube, TikTok) aligned with campaign calendars
• Monitor engagement metrics reach, impressions, follower growth, engagement rate and report weekly/monthly
• Identify content trends and platform-specific opportunities to grow organic presence
• Manage community engagement: respond to comments, DMs, and mentions in brand voice
• Coordinate with design team to brief and deliver on-brand visuals

Public Relations

• Draft and distribute press releases, media advisories, and company announcements
• Track media coverage and compile monthly coverage reports
• Coordinate with PR agencies where applicable
• Support crisis communication and brand reputation management

Influencer Marketing

• Identify, vet, and onboard relevant influencers and content creators aligned with brand values and target audience
• Conceptualize and manage influencer campaigns briefing, content review, approvals, and performance tracking
• Maintain an updated influencer database with performance benchmarks
• Measure ROI of influencer campaigns against reach, engagement, and conversion goals
• Ensure all communications comply with email marketing regulations (CAN-SPAM, GDPR)

Campaign Coordination & Reporting

• Align all channel activities to integrated campaign calendars and product launch timelines
• Prepare monthly performance reports consolidating data across social, PR, email, and influencer channels
• Coordinate with internal teams product, design, sales to ensure messaging consistency

Qualification

• Bachelor's degree in Marketing, Mass Communication, Journalism, or related field

Experience:

• 4-5 years of hands-on experience in a Social Media/Marketing role covering core channels
• Experience with tools such as One Zoho and Meta Business Suite
• Strong written and verbal communication skills
• Ability to manage multiple projects and deadlines independently
• Prior experience in a Tech, IT, or SaaS product environment is a plus