Senior Performance Marketing Executive

REBEL FOODS; Mumbai Suburban; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

Rebel Foods is seeking a high-ownership, data-driven performance marketer to scale growth, drive app installs, first orders, and user re-engagement through impactful digital campaigns. You will operate at the intersection of marketing, analytics, and product to unlock sustainable user growth.

If you enjoy moving fast, testing aggressively, and turning insights into scalable growth engines, this role is for you.

Qualifications

• High ownership mindset with the ability to drive campaigns independently.
• Strong comfort with data and numbers and the ability to analyze performance deeply.
• Ability to translate campaign data into meaningful insights and actions.
• Fast decision-making in a dynamic and rapidly evolving environment.
• High learning agility and curiosity to experiment with new strategies.
• Strong communication and collaboration skills.

Responsibilities

• Drive app acquisition and first-order growth through performance marketing channels.
• Plan, launch, and scale campaigns across Google Ads and Meta Ads.
• Build scalable acquisition funnels focused on install-to-order conversion.
• Own end-to-end lifecycle of campaigns from planning to scaling.
• Continuously test audience strategies, campaign structures, and bidding models to improve performance.
• Identify and unlock new growth opportunities across channels.
• Run rapid experiments across creatives, audiences, and messaging to unlock performance gains.
• Collaborate with creative teams to develop high-performing ad concepts and growth experiments.
• Drive a strong test-and-learn culture within performance marketing.
• Track and optimize key metrics including CPI, CAC, conversion rates, ROAS, and LTV.
• Build and maintain performance dashboards and campaign reports.

Skills

Performance Marketing

Data-driven decision making

Ownership mindset

Growth marketing

App marketing

Tools

Google Ads

Meta Ads Manager

MMP platforms (AppsFlyer / Branch / Adjust)

Excel / Google Sheets

Marketing dashboards

Job description

About Us

We are surrounded by the world’s leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage

is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world’s most valuable restaurant

company on the internet, superfast.

The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build ‘The World’s Largest Internet Restaurant Company’ in the last

few years. Rebel Foods’ current presence in India & Middle East with close to 50 brands and 4500+

internet restaurants has been built on The Rebel Operating System.

While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the

500-year-old industry with technology at its core.

We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods.

https://spirit.rebelfoods.com/why-is-rebel-foods-hiring-super-talented-engineers-b88586223ebe

https://spirit.rebelfoods.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8

https://spirit.rebelfoods.com/winning-the-last-frontier-for-consumer-internet-5f2a659c43db

https://spirit.rebelfoods.com/a-unique-take-on-food-tech-dcef8c51ba41

About the Role

We are looking for a high-ownership, data-driven performance marketer who thrives on scaling growth and solving complex acquisition challenges. As Assistant Manager Performance Marketing, you will play a critical role in driving app installs, first orders, and user re-engagement through high-impact digital marketing campaigns.

This role is ideal for someone who enjoys owning numbers, running experiments, and scaling performance campaigns aggressively. You will work at the intersection of marketing, analytics, and

product, using data and experimentation to unlock sustainable user growth.

If you enjoy moving fast, testing aggressively, and turning insights into scalable growth engines, this role

is for you.

What Youll Do

User Acquisition & Growth

• Drive app acquisition and first-order growth through performance marketing channels.
• Plan, launch, and scale campaigns across Google Ads (UAC, Demand Gen, Performance Max)

and Meta Ads (Advantage+ App Campaigns, Sales campaigns).

• Build scalable acquisition funnels focused on install order conversion.

Campaign Strategy & Execution

• Own the end-to-end lifecycle of campaigns from planning and setup to optimization and scaling.
• Continuously test audience strategies, campaign structures, and bidding models to improve

performance.

• Identify and unlock new growth opportunities across channels.

Experimentation & Creative Iteration

• Run rapid experiments across creatives, audiences, and messaging to unlock performance gains.
• Collaborate with creative teams to develop high-performing ad concepts and growth experiments.
• Drive a strong test-and-learn culture within performance marketing.

Data, Attribution & Measurement

• Obsess over install, order attribution, and performance measurement.
• Track and optimize key metrics including CPI, CAC, conversion rates, ROAS, and LTV.
• Leverage insights from MMP platforms and analytics dashboards to improve campaign performance.

Insights & Reporting

• Build and maintain performance dashboards and campaign reports.
• Translate campaign data into clear insights and actionable recommendations.
• Identify trends and opportunities by reading data in totality across marketing and product funnels.

Who You Are

• 23 years of experience in Performance Marketing / Growth Marketing / App Marketing
• Hands-on experience managing campaigns across:
• Google Ads (UAC, Demand Gen, Performance Max)
• Meta Ads Manager (Advantage+ App Campaigns / Sales campaigns)

Expectations from the Role

• High ownership mindset with the ability to drive campaigns independently
• Strong comfort with data and numbers with the ability to analyze performance deeply
• Ability to translate campaign data into meaningful insights and actions
• Fast decision-making ability in a dynamic and rapidly evolving environment
• High learning agility and curiosity to experiment with new strategies
• Strong communication and collaboration skills

Tools You’ll Work With

• Google Ads
• Meta Ads Manager
• MMP platforms (AppsFlyer / Branch / Adjust or similar)
• Excel / Google Sheets
• Marketing & analytics dashboards
• What Makes This Role Exciting
• High ownership over growth and acquisition metrics
• Opportunity to scale campaigns impacting millions of users
• Fast-paced environment where experiments and ideas move quickly
• Work closely with data, product, and growth teams
• Build expertise in scaling app growth through performance marketing

The Rebel Culture

• We believe in empowering and growing people to perform the best at their job functions. We
• follow Outcome-oriented, fail-fast iterative & collaborative culture to move fast in building tech
• solutions. Rebel is not a usual workplace. The following slides will give you a sense of our
• culture, how Rebel conducts itself and who will be the best fit for our company. We suggest you
• go through it before making up your mind.

Culture@Rebel