Senior Executive - Marcom & Events For Nashik

104.2 MYFM, Radio Division of Dainik Bhaskar Group; Nashik District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

MYFM seeks an experienced MARCOMM professional to drive regional activations, build high-impact campaigns, and collaborate with sales and marketing to boost brand presence and revenue.

Responsibilities include managing on-ground events, branding strategy, ATL/BTL activities, developing advertising campaigns, vendor management, working with designers, planning online and offline campaigns, and measuring ROI for leadership.

Responsibilities

• Manage & execute all events/on-ground activities & entire brand communication for entire region
• Come up with branding and positioning strategy
• Conceptualizing and implementing various ATL BTL activities
• Develop effective advertising campaigns
• Closing Barter deals
• Manage vendors, agencies, and partners for campaigns
• Brand building
• Work with designers, illustrators to complete the campaign
• Brand Promotion
• Plan, create and execute periodic online and offline marketing campaigns
• Track campaign performance, ROI, and share insights with leadership

Job description

Job Summary: MYFM seeks an experienced MARCOMM professional. This role will drive regional level activations, create high-impact campaigns, and work closely with sales and marketing teams to enhance brand presence and support revenue growth.

Role & responsibilities:

• Manage & execute all events/on-ground activities & entire brand communication for entire region
• Come up with branding and positioning strategy
• Conceptualizing and implementing various ATL BTL activities
• Develop effective advertising campaigns
• Closing Barter deals
• Manage vendors, agencies, and partners for campaigns
• Brand building
• Work with designers, illustrators to complete the campaign
• Brand Promotion
• Plan, create and execute periodic online and offline marketing campaigns
• Track campaign performance, ROI, and share insights with leadership