Senior Marketing Manager - Nashik

Impact HR & KM Solutions; Nashik District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Impact HR & KM Solutions is looking for a Senior Marketing Manager in Nashik District, India. The ideal candidate should have 8 to 14 years of experience, preferably in industrial products or heavy machinery, with a strong background in strategic planning, brand management, and analytics.

This full-time role will involve leading marketing campaigns across various channels, managing budgets, and mentoring an internal marketing team. Applicants should have a Post Graduate qualification in Marketing.

Qualifications

• 8–14 years of experience in marketing, preferably in industrial products or heavy machinery.
• Strong knowledge of metrics like Customer Acquisition Cost and Return on Ad Spend.
• Experience in leading a team and managing agency relationships.

Responsibilities

• Develop and implement the annual marketing roadmap aligned with corporate goals.
• Lead and execute integrated marketing campaigns across various channels.
• Establish and optimize key marketing metrics and present performance reports.
• Mentor and build a high-performing internal marketing team.

Skills

Strategic Planning

Brand Management

Data Analytics

Digital Marketing

Campaign Execution

Team Leadership

Education

Post Graduate (M.B.A/PGDM: Marketing)

Job description

Key Responsibilities

1. Strategic Planning & Brand Management: Develop and implement the annual marketing roadmap, aligning marketing initiatives with overall corporate business goals. Own the brand positioning, ensuring a cohesive voice, identity, and message across all customer touchpoints, collateral, and corporate presentations. Conduct continuous market, consumer, and competitor research to identify market shifts, emerging trends, and new target demographics.
2. 360-Degree Campaign Execution: Lead the strategy and execution of integrated marketing campaigns encompassing digital (SEO, SEM, Paid Social, Email), print, public relations (PR), and corporate events. Collaborate with sales and business development teams to create robust lead-generation strategies and high-converting marketing funnels. Oversee localized marketing strategies, trade shows, and B2B corporate events to strengthen industry presence and community relations.
3. Data Analytics & Budget Management: Establish, track, and optimize key marketing metrics (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Customer Lifetime Value (LTV). Present monthly performance reports to senior leadership, leveraging data insights to justify marketing spend and refine ongoing strategies. Efficiently allocate and manage the annual marketing budget, ensuring maximum ROI and zero waste.
4. Team & Agency Leadership: Lead, mentor, and build a high-performing internal marketing team (content writers, designers, digital executives). Manage relationships with external creative agencies, PR firms, performance marketing vendors, and media buyers, holding them accountable to clear deliverables.

Qualifications

• Experience: 8 – 14 Years
• No. of Openings: 1
• Education: Post Graduate (M.B.A/PGDM: Marketing)
• Role: Senior Marketing Manager
• Industry Type: Industrial Products / Heavy Machinery
• Gender: Male / Female
• Job Country: India
• Type of Job: Full Time
• Work Location Type: Work from Office