Senior Executive - Digital Analytics

PivotRoots; Gurgaon; On-site; INR 900,000 - 1,300,000; Full time

Job summary

PivotRoots is seeking a skilled CRO specialist to drive experimentation and analytics across client projects. You will set up and QA A/B and multivariate tests, ensuring rigorous data collection and actionable insights.

You will collaborate with design and development teams to build experiment variations, integrate GTM and GA4, and present performance reports to stakeholders and clients.

Qualifications

• 3–4 years hands‑on CRO platform experience.
• Proven GTM setup and GA4 integration experience.
• Strong HTML, CSS, and basic JavaScript for tag debugging.
• Experience with heatmapping and web analytics tools.

Responsibilities

• Set up, QA, and launch A/B, multivariate, and split tests using enterprise CRO tools.
• Perform web analytics audits, user behavior analysis, and heatmapping.
• Collaborate with design and development to build experiment variations; interact with clients.
• Deliver performance reports and insights to internal stakeholders and client teams.

Skills

CRO Platforms

GTM Setup

Data Layer Design

GA4 Integration

HTML/CSS/JS Basics

Web Analytics

Heatmapping Tools

Tools

Google Tag Manager

GA4

Hotjar

Crazy Egg

MS Clarity

Adobe Analytics

Job description

Job Description:

Key Responsibilities

• Set up, QA, and launch A/B, multivariate, and split tests using enterprise CRO tools (VWO, Optimizely, Web Trend Optimizer, etc.).
• Perform web analytics audits, user behavior analysis, and heatmapping to identify drop-off points and conversion bottlenecks.
• Collaborate with design and development teams to build experiment variations. This position involves direct interaction with clients, necessitating exceptional interpersonal and presentation skills.

Tag Management & Data Infrastructure

• Implement, maintain, and audit tracking tags via Google Tag Manager (GTM) for web and mobile web environments.
• Configure custom event tracking, data layer structures, and analytics setups (GA4).
• Troubleshoot tag deployment, data layer issues, and integration discrepancies across third-party martech platforms.

Client & Campaign Execution

• Support end-to-end execution for ongoing enterprise accounts (including non-profit, retail, and real estate sectors).
• Deliver performance reports and experimentation insights to internal stakeholders and client teams.

Key Qualifications & Technical Skills

• 3–4 years of hands‑on experience using CRO platforms such as VWO, Optimizely, or similar engines.
• Proven experience in Google Tag Manager (GTM) setup, Data Layer design, and GA4 integration.
• Strong understanding of HTML, CSS, and basic JavaScript for tag debugging and A/B test variation code setup.
• Familiarity with web analytics tools (Google Analytics 4, Adobe Analytics) and heatmapping tools (Hotjar, Crazy Egg, MS Clarity).
• Strong analytical mindset, attention to detail, and ability to manage multiple client deliverables simultaneously. Success in this role hinges on resources' ability to clearly articulate complex ideas and build strong relationships with stakeholders.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.