Lead Web & Digital Analyst

EPAM Systems; Coimbatore District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

EPAM Systems in India is seeking a Lead Web & Digital Analyst to act as Digital Analytics SME / Technical Analytics Lead, overseeing web and mobile analytics operations across enterprise platforms.

The role centers on advanced analytics implementation, data engineering, AI-driven automation, and stakeholder reporting to enable data-driven decisions throughout the organization.

Qualifications

• Proven experience with GA4 implementation, event design and reporting.
• Experience configuring GTM (Web & Server-Side) with privacy-first measurement.
• Strong SQL, BigQuery and data warehousing skills for analytics pipelines.
• Skilled in building executive dashboards with Power BI or Looker Studio.
• Familiarity with AI tooling to automate analytics processes.

Responsibilities

• Lead analytics implementations across web and mobile platforms.
• Design data pipelines and data layer for telemetry and events.
• Develop dashboards for executive stakeholders and self-service analytics.
• Oversee privacy compliance, consent management and audits.
• Collaborate in Agile/Scrum with Jira/Confluence and marketing measurement.

Skills

Google Analytics 4

Google Tag Manager

Firebase Analytics

SQL

BigQuery

Python automation

Education

Bachelor's degree in a related field

Tools

Power BI

Looker Studio

Jira

Confluence

Job description

We're looking for a Lead Web & Digital Analyst to take on the role of Digital Analytics SME / Technical Analytics Lead, overseeing web and mobile analytics operations across enterprise platforms. This position centers on advanced analytics implementation, data engineering, AI-driven automation, and stakeholder reporting to enable data-driven decisions throughout the organization.

Responsibilities

• Administer and implement GA4 at the enterprise level, covering event design, reporting, attribution, and audience creation
• Manage and configure Google Tag Manager (Web & Server-Side) with Consent Mode v2 and privacy-first measurement approaches
• Set up cross-domain and cross-platform tracking, along with UTM governance for marketing campaigns
• Build mobile analytics instrumentation using Firebase Analytics and Crashlytics, covering app release validation and analytics QA
• Architect data layer design and construct web and mobile analytics tagging using JavaScript
• Develop and refine data pipelines and BigQuery solutions on Google Cloud Platform
• Build executive dashboards and self-service analytics tools using Power BI and Looker Studio
• Create KPI frameworks and turn data into clear narratives for stakeholders
• Use Claude Code and Microsoft Copilot Studio to automate analytics processes and develop AI agents for self-service insights
• Contribute to digital marketing measurement efforts, including SEO, paid media, attribution modeling, and conversion rate optimization
• Oversee Jira workflows and Confluence documentation within Agile/Scrum delivery environments
• Maintain compliance with GDPR/LGPD standards while supporting consent management, data governance, and audit activities

Requirements

• 9-14 years of combined experience in digital and web analytics positions
• Strong command of Google Analytics 4, Google Tag Manager, and Firebase Analytics for implementing web and mobile tracking
• Advanced skills in Google Cloud Platform, BigQuery, and SQL for data engineering and warehousing tasks
• Capability in Power BI and Looker Studio for building visualizations and executive-level reports
• Understanding of Anthropic Claude Code and Microsoft Copilot Studio for automating analytics through AI
• Exposure to prompt engineering, AI-assisted SQL generation, and Retrieval-Augmented Generation concepts applied to analytics
• Experience with Android and iOS SDK implementation, deep linking, and designing mobile event taxonomies
• Solid grasp of attribution modeling, customer journey analytics, and A/B testing approaches
• Proficiency with Jira, Confluence, and Agile/Scrum delivery methods
• Credentials in GDPR/LGPD compliance and consent management platforms, with OneTrust experience preferred

Nice to have

• Experience with Adobe Analytics and Tealium or similar tag management systems
• Exposure to AppTweak and Adjust MMP or comparable mobile measurement platforms
• Ability to use Python for automating analytics tasks and Power Automate
• Understanding of Git/GitHub for version control
• Experience with A/B testing tools such as Optimizely and VWO