Senior Executive - Digital Analytics

Havas Media; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

PivotRoots is looking for a Senior Executive - Digital Analytics & CRO at our Gurgaon office with 2-4 years of experience. The role covers CRO experiment execution and GTM implementation, with direct client interaction.

You will set up A/B and multivariate tests using VWO/Optimizely, perform analytics audits, and collaborate with design and development to build experiment variations. Strong communication is essential.

Qualifications

• 3-4 years of hands-on experience using CRO platforms such as VWO, Optimizely, or similar engines.
• Proven experience in Google Tag Manager (GTM) setup, Data Layer design, and GA4 integration.
• Strong understanding of HTML, CSS, and basic JavaScript for tag debugging and A/B test variation code setup.
• Familiarity with web analytics tools (Google Analytics 4, Adobe Analytics) and heatmapping tools (Hotjar, Crazy Egg, MS Clarity).
• Strong analytical mindset, attention to detail, and ability to manage multiple client deliverables simultaneously.

Responsibilities

• Set up, QA, and launch A/B, multivariate, and split tests using enterprise CRO tools (VWO, Optimizely, Web Trend Optimizer, etc.).
• Implement, maintain, and audit tracking tags via GTM for web and mobile environments; configure data layer and GA4 setups.
• Deliver performance reports and experimentation insights to internal stakeholders and client teams; collaborate with design and development on experiment variations.

Skills

VWO/Optimizely

GTM setup

GA4 integration

HTML/CSS/JS basics

Analytics & heatmaps

Tools

Hotjar

Crazy Egg

MS Clarity

Adobe Analytics

Job description

Agency

PivotRoots

Job Description

PivotRoots is looking for a Senior Executive - Digital Analytics & CRO at our Gurgaon office with 2-4 years of experience. The ideal person will maintain delivery excellence, manage operational workload, while handling dual responsibilities across CRO experiment execution and Google Tag Manager (GTM) implementation.

Key Responsibilities

Conversion Rate Optimization (CRO)

• Set up, QA, and launch A/B, multivariate, and split tests using enterprise CRO tools (VWO, Optimizely, Web Trend Optimizer, etc.).
• Perform web analytics audits, user behavior analysis, and heatmapping to identify drop-off points and conversion bottlenecks.
• Collaborate with design and development teams to build experiment variations. This position involves direct interaction with clients, necessitating exceptional interpersonal and presentation skills.

Tag Management & Data Infrastructure

• Implement, maintain, and audit tracking tags via Google Tag Manager (GTM) for web and mobile web environments.
• Configure custom event tracking, data layer structures, and analytics setups (GA4).
• Troubleshoot tag deployment, data layer issues, and integration discrepancies across third-party martech platforms.

Client & Campaign Execution

• Support end-to-end execution for ongoing enterprise accounts (including non-profit, retail, and real estate sectors).
• Deliver performance reports and experimentation insights to internal stakeholders and client teams.

Key Qualifications & Technical Skills

• 3-4 years of hands-on experience using CRO platforms such as VWO, Optimizely, or similar engines.
• Proven experience in Google Tag Manager (GTM) setup, Data Layer design, and GA4 integration.
• Strong understanding of HTML, CSS, and basic JavaScript for tag debugging and A/B test variation code setup.
• Familiarity with web analytics tools (Google Analytics 4, Adobe Analytics) and heatmapping tools (Hotjar, Crazy Egg, MS Clarity).
• Strong analytical mindset, attention to detail, and ability to manage multiple client deliverables simultaneously. Success in this role hinges on resources ability to clearly articulate complex ideas and build strong relationships with stakeholders.

Contract Type

Permanent

Equal Opportunity Statement

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job.

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