Digital Analyst

Tru India; Mohali; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

TRU, a global digital solutions company, seeks an Analytics Specialist to implement and manage web analytics for multinational clients. You will work with GA, Adobe Analytics, GTM and Google Data Studio to deliver actionable insights.

Responsibilities include designing and running A/B tests, building advanced reports, maintaining analytics documentation, auditing tagging, and translating data into clear recommendations for non-technical stakeholders.

Qualifications

• 3+ years of experience in implementing and managing Analytics.
• Hands on knowledge of Google Analytics, Adobe Analytics, GTM, Optimize.
• Strong industry experience in Web Analytics tools.
• Strong understanding of advanced digital tracking, and the use of pixels.
• Strong experience with analytics implementation using tag management tools.
• Understanding of tag audits, significance of TAG QA, placement of tags.
• Experience working with tagging technologies (Like GTM, Adobe DTM, Tealium, or Ensighten) is required.
• Self-starter, with a positive can-do attitude.
• Experience of working autonomously and in a team, managing own workload with competing demands and tight deadlines, yet still delivering to high standards.
• Naturally organised and calm under pressure.
• Strong technical understanding of digital technologies and the ability to translate strategies to a non-technical audience.
• Accuracy and attention to detail.
• Ability to interact, communicate and present ideas both written and verbal.

Responsibilities

• Develop A/B tests to communicate conversion rate optimization opportunities on websites.
• Ability to perform end-to-end implementation of digital analytics accounts through the development and maintenance of analytics solution documentation, project and resource planning.
• Ability to create advanced levels of reporting on business intelligence platforms like Google Data Studio.
• Oversee the development of analytics documentation outlining tracking solutions.
• Perform sanity checks on analytics accounts in Google Analytics, Adobe Analytics, and equivalent Tag Management environments with an ability to spot discrepancies and suggest optimization feedback.
• Ability to drive conversations with clients in terms of advocating best practices around implementation of digital analytics structure.
• Ability to determine key insights from data analysis to meet client and business objective.
• Work with multiple international clients in a dynamic role that requires multitasking on various projects and deliverables.

Skills

Google Analytics

Adobe Analytics

GTM

A/B testing

Data visualization

English communication

Tools

Google Data Studio

Google Optimize

Adobe DTM

Job description

TRU is a Global Leading organisation dedicated to leveraging cutting-edge technology to drive business innovation and growth. We're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision - to transform businesses through strategic and creative digital solutions.

At TRU, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo.

Our global team comprises of industry experts hailing from Canada and APAC realms, including India and Indonesia, having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact.

Job Description:

Having technical experience with tools like Google AdWords, Google Tag Manager (GTM), Google Data Studio, and Adobe Analytics positions you well for effectively implementing and utilizing digital analytics in your projects.

Responsibilities

• 1. Develop A/B tests to communicate conversion rate optimization opportunities on websites.
• 2. Ability to perform end-to-end implementation of digital analytics accounts through the development and maintenance of analytics solution documentation, project and resource planning.
• 3. Ability to create advanced levels of reporting on business intelligence platforms like Google Data Studio.
• 4. Oversee the development of analytics documentation outlining tracking solutions.
• 5. Perform sanity checks on analytics accounts in Google Analytics, Adobe Analytics, and equivalent Tag Management environments with an ability to spot discrepancies and suggest optimization feedback.
• 6. Ability to drive conversations with clients in terms of advocating best practices around implementation of digital analytics structure.
• 7. Ability to determine key insights from data analysis to meet client and business objective.
• 8. Work with multiple international clients in a dynamic role that requires multitasking on various projects and deliverables.
• 9. Knowledge, Skills and Abilities.
• 10. Hands on experience across the Google Marketing Platform and Adobe tool stack for analytics and A/B testing.
• 11. Business intelligence platforms like Google Data Studio.
• 12. Strong statistical knowledge and logistical reasoning.
• 13. Strong project management skills leading in a multi-project/multi-client ecosystem.
• 14. Ability to work in a cross functional and dynamic role with multi-tasking skills.
• 15. Fluent in English with strong communication abilities both written and verbal.
• 17. A can-do attitude with a for learning new things.

Requirements

• 1. 3+ years of experience in implementing and managing Analytics.
• 2. Have hands on knowledge of Google Analytics, Adobe Analytics, GTM, Optimize.
• 3. Strong industry experience in Web Analytics tools.
• 4. Strong understanding of advanced digital tracking, and the use of pixels.
• 5. Strong experience with analytics implementation using tag management tools.
• 6. Understanding of tag audits, significance of TAG QA, placement of tags.
• 8. Experience working with tagging technologies (Like GTM, Adobe DTM, Tealium, or Ensighten) is required.
• 10. Self-starter, with a positive can-do attitude.
• 11. Experience of working autonomously and in a team, managing own workload with competing demands and tight deadlines, yet still delivering to high standards.
• 12. Naturally organised and calm under pressure.
• 13. Strong technical understanding of digital technologies and the ability to translate strategies to a non-technical audience.
• 14. Accuracy and attention to detail.
• 15. Ability to interact, communicate and present ideas both written and verbal.