Senior Executive / Assistant Manager - Marketing

Avighna Group; Mumbai; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Avighna Group in Mumbai seeks a results-driven marketing professional to develop and execute integrated campaigns for new project launches, covering pre-launch, launch and post-launch phases.

You will plan marketing operations, manage budgets, coordinate with partners and agencies, and oversee branding and social media efforts to drive leads and premium brand presence.

Qualifications

• Develop and execute integrated marketing campaigns for new project launches across pre-launch, launch, and post-launch phases.
• Plan and manage marketing operations including budgeting, vendor negotiation, and campaign performance tracking.
• Conceptualize and execute high-impact marketing events, BTL activations, and channel partner engagement to drive leads.
• Oversee site branding including hoardings, signage, and sales gallery ensuring brand consistency and premium appeal.
• Manage the company's social media, create engaging content, run targeted ad campaigns; collaborate with digital team to SEO strategies.

Responsibilities

• Liaise with Sales, Design, Projects and external agencies to ensure seamless marketing execution.
• Analyze market trends and campaign data to provide insights for future strategies.

Job description

• Develop and execute integrated marketing campaigns for new project launches, including pre-launch, launch, and postlaunch phases.
• Plan and manage all marketing operations, including budget management, vendor negotiation, and campaign performance tracking.
• Conceptualize and execute high-impact marketing events, BTL activations, and channel partner engagement activities to drive footfall and generate leads.
• Oversee all aspects of site branding, including hoardings, signage, and sales gallery experience, ensuring brand consistency and premium appeal.
• Manage the company's social media presence across various platforms, creating engaging content and running targeted ad campaigns. Collaborate with the digital marketing team/agencies to implement SEO strategies and improve online visibility and search rankings.
• Liaise with internal teams (Sales, Design, Projects) and external agencies to ensure seamless execution of marketing initiatives.
• Analyze market trends, competitor activities, and campaign data to provide insights and recommendations for future marketing strategies.