Marketing Executive

Sterlo; Coimbatore District; On-site; INR 350,000 - 700,000; Full time

Job summary

Sterlo, based in India, seeks a creative Marketing Executive to drive brand-building, lead generation, digital marketing, and campaign execution. The role covers online and offline initiatives, social media, email campaigns, content creation, SEO basics, and CRM data management.

Collaboration with sales, agencies, and designers is essential to deliver measurable results. The ideal candidate will blend analytical insight with hands-on execution, coordinating webinars, events, and promotional

Qualifications

• Plan and execute marketing campaigns across digital and offline channels.
• Create and manage social media content and engagement activities.
• Coordinate email marketing campaigns and lead nurturing initiatives.
• Assist in development of marketing collateral, presentations, brochures, and case studies.
• Manage website content updates and basic SEO activities.
• Track campaign performance and prepare marketing reports.
• Support lead generation activities in coordination with sales teams.
• Organize webinars, events, exhibitions, and promotional activities.
• Conduct market research and competitor analysis.
• Work with external agencies, designers, and content partners when required.
• Maintain marketing databases and CRM records.

Responsibilities

• Plan and execute marketing campaigns across digital and offline channels.
• Create and manage social media content and engagement activities.
• Coordinate email marketing campaigns and lead nurturing initiatives.
• Assist in development of marketing collateral, presentations, brochures, and case studies.
• Manage website content updates and basic SEO activities.
• Track campaign performance and prepare marketing reports.
• Support lead generation activities in coordination with sales teams.
• Organize webinars, events, exhibitions, and promotional activities.
• Conduct market research and competitor analysis.
• Work with external agencies, designers, and content partners when required.
• Maintain marketing databases and CRM records.

Skills

Campaign planning

Social media

Email marketing

Marketing collateral

SEO basics

Campaign analytics

Lead generation

Event coordination

Market research

CRM data

Vendor coordination

Job description

We are looking for a creative and result-oriented Marketing Executive to support brand-building, lead generation, digital marketing, and campaign execution activities. The role requires a proactive individual who can contribute to both online and offline marketing initiatives.

Key Skills

• Plan and execute marketing campaigns across digital and offline channels.
• Create and manage social media content and engagement activities.
• Coordinate email marketing campaigns and lead nurturing initiatives.
• Assist in the development of marketing collateral, presentations, brochures, and case studies.
• Manage website content updates and basic SEO activities.
• Track campaign performance and prepare marketing reports.
• Support lead generation activities in coordination with sales teams.
• Organize webinars, events, exhibitions, and promotional activities.
• Conduct market research and competitor analysis.
• Work with external agencies, designers, and content partners when required.
• Maintain marketing databases and CRM records.