Manager - Marketing

Uberlife Consulting; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Uberlife Consulting in Mumbai seeks an experienced marketing professional to own brand voice across all touchpoints and lead 360 campaigns including digital, social, in-store, and on-ground initiatives.

You will plan seasonal launches, coordinate with design and content teams, and drive CRM-driven retention strategies. The role requires a track record of leveraging analytics to optimize campaigns and improve customer engagement.

Qualifications

• 5 to 8 years in marketing, with hands-on experience in campaigns and brand initiatives.
• Graduation of any field is acceptable; strong communication and project management skills required.
• Proven ability to analyze data, derive insights, and drive ROI through marketing actions.

Responsibilities

• Maintain identity and voice of the brand at all touchpoints.
• Conceptualize and execute 360 marketing campaigns (digital, social, in-store, on-ground).
• Plan seasonal, festive, and thematic campaigns to drive footfall and engagement.
• Coordinate with design, content, and social media teams for consistent messaging.
• Plan and execute new store launches, menu launches, and product introductions.
• Create and maintain buzz through pre-launch and post-launch strategies.
• Drive press coverage, features, and brand mentions.
• Manage reputation and handle crisis communication when required.
• Design and implement CRM strategies to improve customer retention and lifetime value.
• Analyze customer behavior and feedback to drive personalization.
• Work with operations to enhance in-store customer experience.
• Define KPIs for campaigns, launches, and brand initiatives.
• Monitor marketing spends and optimize budget utilization.
• Track and analyze performance metrics and optimize based on learnings.
• Deliver data-driven insights to improve ROI.

Skills

Brand management

Campaign planning

CRM

Analytics

Team coordination

Digital marketing

Customer segmentation

Education

Any graduation

Tools

CRM software

Digital analytics tools

Job description

Role & responsibilities

• Maintain identity and voice of the brand at all touchpoints.
• Conceptualize and execute 360 marketing campaigns (digital, social, in-store, on-ground)
• Plan seasonal, festive, and thematic campaigns to drive footfall and engagement.
• Coordinate with design, content, and social media team to ensure consistent brand messaging
• Plan and execute new store launches, menu launches, and product introductions.
• Create and maintain buzz through pre-launch and post-launch strategies.
• Drive press coverage, features, and brand mentions.
• Manage reputation and handle crisis communication when required
• Design and implement CRM strategies to improve customer retention and lifetime value
• Analyze customer behavior and feedback to drive personalization.
• Work closely with operations to enhance in-store customer experience.
• Define KPIs for campaigns, launches, and brand initiatives.
• Monitor marketing spends and ensure optimal budget utilization.
• Track and analyze performance metrics (Engagement, CAC, footfalls, repeat rates etc) and optimize based on learnings.
• Deliver data-driven insights and recommendations to improve ROI.

Preferred candidate profile

• Experienced required : 5 to 8 yrs in marketing
• Qualification : Any gradualtion