Assistant Marketing Manager

UK Realty; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

UK Realty is seeking a marketing execution professional to coordinate campaigns for specific projects across Mumbai. The role involves being the single point of contact at project sites for branding, hoardings, brochures, and events, while coordinating with creative, digital, and media agencies to ensure consistent brand messaging.

You will support channel partner meets, project launches, and customer engagement events, monitor local media spends, and track performance metrics.

Qualifications

• 3-6 years of experience in marketing execution roles in real estate or related industries.
• Hands-on experience with branding, outdoor media, and BTL activations.
• Working knowledge of digital marketing and lead generation channels.
• Comfortable working with agencies and multiple stakeholders.
• Ability to multitask in a deadline-driven environment.

Responsibilities

• Coordinate and implement marketing campaigns for specific projects or regional bands.
• Act as the point of contact for all marketing activities at project sites, including branding, hoardings, brochures, and events.
• Manage day-to-day coordination with creative, digital, and media agencies.
• Ensure all marketing collateral is consistent with brand guidelines and approved messaging.
• Support the planning and execution of channel partner meets, project launches, and customer engagement events.
• Monitor local media spends and ensure timely deployment and vendor management.
• Track marketing performance metrics (leads, walk-ins, CPL, conversion) and provide weekly reports.
• Collaborate with the sales team to ensure alignment on lead communication, campaign rollout, and promotions.
• Gather market intelligence, competitor activity, and customer insights to support planning.
• Assist in content creation, brief preparation, and campaign optimization inputs.

Skills

Branding

Outdoor media

BTL activations

Digital marketing

Lead generation

Agency coordination

Job description

• Coordinate and implement marketing campaigns for specific projects or regional bands.
• Act as the point of contact for all marketing activities at project sites, including branding, hoardings, brochures, and events.
• Manage day-to-day coordination with creative, digital, and media agencies.
• Ensure all marketing collateral is consistent with brand guidelines and approved messaging.
• Support the planning and execution of channel partner meets, project launches, and customer engagement events.
• Monitor local media spends and ensure timely deployment and vendor management.
• Track marketing performance metrics (leads, walk-ins, CPL, conversion) and provide weekly reports.
• Collaborate with the sales team to ensure alignment on lead communication, campaign rollout, and promotions.
• Gather market intelligence, competitor activity, and customer insights to support planning.
• Assist in content creation, brief preparation, and campaign optimization inputs.

Desired Work Exposure / Working Knowledge:

• 3-6 years of experience in marketing execution roles, preferably in real estate or related industries.
• Hands-on experience with branding, outdoor media, and BTL activations.
• Working knowledge of digital marketing and lead generation channels.
• Comfortable working with agencies and multiple stakeholders.
• Ability to multitask in a deadline-driven environment.