Senior Education Counselor – Admissions & Lead Generation

Veracity Software Pvt. Ltd.; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Veracity Software Pvt. Ltd. in Pune, India, seeks a Senior Education Counselor to drive admissions and lead generation for IT training programs. Responsibilities include candidate counseling, strategic outreach, and revenue-focused admission growth.

The role requires 4–5+ years in education counseling or EdTech sales, with a strong network among colleges and prospective students. Onsite position with a target-driven environment and collaboration with marketing and placement teams.

Qualifications

• Bachelor's degree in any discipline; MBA in Marketing or Business Development preferred.
• Minimum 4–5 years of experience in education counseling, student admissions, or EdTech sales.
• Proven experience in independently generating student leads and achieving admissions targets.
• Established connections with colleges, placement officers, or student communities in Pune is advantageous.

Responsibilities

• Generate qualified student leads through colleges, referrals, social media, and campaigns.
• Counsel students about IT training programs, outline curriculums, fees, and career support.
• Own monthly lead generation and admission targets with timely follow-ups.
• Maintain CRM records and prepare daily/weekly admissions reports.

Skills

Lead generation

Student counseling

Admissions

CRM

Reporting

Education

Bachelor's degree

MBA in Marketing or Business Development

Tools

CRM systems

MS Excel

Job description

Senior Education Counselor – Admissions & Lead Generation

Location: Pune, Maharashtra, India

Job Type: Full-Time (onsite)

Experience Required: 4–5+ Years

Industry: IT Training / EdTech / Professional Education

We are looking for an experienced, energetic, and result-oriented Senior Education Counselor with a strong background in student admissions, lead generation, and business development.

The ideal candidate should have at least 4–5 years of relevant experience in IT training institutes, EdTech companies, or professional education organizations, with a proven track record of generating quality leads and converting inquiries into successful admissions.

This is a target-driven role requiring proactive outreach, excellent communication, and strong student counseling skills.

Key Responsibilities

1. Lead Generation & Business Development

• Independently generate qualified student leads through colleges, referrals, social media, digital campaigns, and networking.
• Build relationships with engineering colleges, placement officers, training and placement cells, and student communities.
• Organize college visits, seminars, webinars, workshops, and career counseling sessions to attract prospective students.
• Develop and execute lead generation strategies to achieve monthly enrollment targets.
• Coordinate with marketing teams to improve campaign effectiveness and lead quality.

2. Student Counseling & Admissions

• Counsel students, fresh graduates, and working professionals about IT training programs and career opportunities.
• Explain course curriculum, training methodology, project experience, fees, and career support.
• Conduct follow-up calls, online consultations, and in-person counseling sessions.
• Convert prospective student inquiries into confirmed admissions.
• Maintain strong relationships with students throughout the enrollment process.

3. Admissions & Revenue Targets

• Take ownership of monthly lead generation and admission conversion targets.
• Maintain an active pipeline of prospective students and ensure timely follow-ups.
• Track inquiries, counseling sessions, conversion rates, and enrollments.
• Identify opportunities to improve admissions and overall revenue growth.

4. CRM & Reporting

• Maintain accurate lead records using CRM systems, Excel, or Google Sheets.
• Prepare daily and weekly lead generation and admissions reports.
• Monitor conversion ratios and recommend improvements.
• Provide regular updates to management on admissions performance.

Required Qualifications & Experience

• Bachelor's degree in any discipline; MBA in Marketing or Business Development preferred.
• Minimum 4–5 years of experience in education counseling, student admissions, or EdTech sales.
• Proven experience in independently generating student leads and achieving admissions targets.
• Previous experience with IT training institutes, software training academies, or EdTech organizations strongly preferred.
• Established connections with colleges, placement officers, or student communities in Pune would be a significant advantage.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Fluency in English, Hindi, and Marathi preferred.
• Comfortable working in a target-driven environment.

Preferred Candidate Profile

We are particularly interested in candidates who:

• Have successfully managed admissions for Java, Python, Full Stack, Cloud, Data Science, or similar IT training programs.
• Have an existing network of colleges and potential student referral sources.
• Can generate leads independently rather than relying entirely on company-provided inquiries.
• Have a demonstrated record of meeting or exceeding monthly enrollment targets.
• Are self-motivated, proactive, and capable of taking ownership of the admissions process.