Senior Customer Marketing Specialist

Jobtailor; Gurugram District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Jobtailor in Gurugram, India, seeks a senior analytics expert to drive data-powered marketing with Adobe Experience Cloud, focusing on Analytics, Target and AEM.

You’ll translate business needs into KPI-led analyses, build dashboards, and guide experimentation to optimize engagement and conversions through personalized experiences.

Qualifications

• Advanced Adobe Analytics skills, including segmentation, journey and fallout analysis, calculated metrics and dashboard development.
• Hands-on Adobe Target covering audiences, activities, profile scripts, QA, reporting and optimization.
• Hands-on AEM including page authoring, page layouts and reusable Experience Fragments.
• Strong analytical thinking and stakeholder communication with end-to-end ownership.

Responsibilities

• Partner with business and marketing stakeholders to translate their needs into clear analytical approaches, KPIs and decision-ready outputs.
• Use Adobe Analytics and related data to uncover customer journeys, content performance, conversion barriers, behavioral patterns and meaningful opportunities.
• Build clear, credible stories explaining what is happening, why it matters and what stakeholders should do next.
• Define personalization use cases covering audiences, behavioral or account signals, experience logic, business objectives and success metrics.
• Build activities using A/B testing, Experience Targeting, Multivariate Testing, Auto-Allocate, Auto-Target, Automated Personalization or Recommendations.
• Coordinate stakeholders, UX, content, DevOps and agencies through requirements, QA, UAT and launch.
• Interpret results, optimize performance and document reusable learnings.
• Pilot Writer AI, Microsoft Copilot and Adobe Target machine learning for analysis, content and personalization with human review, governance, playbooks and training.
• Drive customer engagement and loyalty through targeted marketing strategies and impactful campaigns.
• Report directly to the Marketing Director.

Tools

Adobe Experience Cloud

Adobe Analytics

Adobe Target

AEM

Adobe Launch

Web SDK

Marketo

Salesforce

Demandbase

SEO Tools

Content Platforms

Digital-Asset Platforms

Job description

• Partner with business and marketing stakeholders to translate their needs into clear analytical approaches, KPIs and decision-ready outputs
• Use Adobe Analytics and related data to uncover customer journeys, content performance, conversion barriers, behavioral patterns and meaningful opportunities
• Build clear, credible stories explaining what is happening, why it matters and what stakeholders should do next
• Define personalization use cases covering audiences, behavioral or account signals, experience logic, business objectives and success metrics
• Build activities using A/B testing, Experience Targeting, Multivariate Testing, Auto-Allocate, Auto-Target, Automated Personalization or Recommendations
• Coordinate stakeholders, UX, content, DevOps and agencies through requirements, QA, UAT and launch
• Interpret results, optimize performance and document reusable learnings
• Pilot Writer AI, Microsoft Copilot and Adobe Target machine learning for analysis, content and personalization with human review, governance, playbooks and training
• Drive customer engagement and loyalty through targeted marketing strategies and impactful campaigns
• Report directly to the Marketing Director

Requirements

• 5-7 years of relevant hands‑on experience across Adobe Experience Cloud, particularly AEM, Adobe Analytics and Adobe Target
• Advanced Adobe Analytics skills, including segmentation, journey and fallout analysis, calculated metrics and dashboard development
• Hands‑on Adobe Target experience covering audiences, activities, profile scripts, QA, reporting and optimization
• Hands‑on AEM experience, including page authoring, page layouts and reusable Experience Fragments
• Strong analytical thinking, stakeholder communication, attention to detail and end‑to‑end ownership
• Experience with Adobe Launch or Web SDK, Marketo, Salesforce, Demandbase, content or digital‑asset platforms, and SEO or search‑performance tools
• Experience with Analytics for Target (A4T), tagging, data‑layer validation, consent or privacy considerations, and enterprise measurement governance
• Excellent stakeholder management and communication skills
• Ability to manage multiple priorities in a matrixed environment

Core Competencies

Demonstrates advanced expertise in Adobe Experience Cloud, particularly in Adobe Analytics, Adobe Target, and AEM, with a strong focus on data‑driven decision‑making and stakeholder communication. Capable of driving customer engagement through targeted marketing strategies and optimizing performance using analytical insights.

Highest‑signal resume keywords

• Adobe Analytics
• Adobe Target
• AEM
• Stakeholder Communication
• Analytical Thinking

Hard Skills

• Segmentation
• Journey Analysis
• Fallout Analysis
• Calculated Metrics
• Dashboard Development
• A/B Testing
• Multivariate Testing
• Data‑Layer Validation
• Tagging
• Experience Fragment Authoring

Soft Skills

• Attention to Detail
• End‑to‑End Ownership
• Stakeholder Management

Industry Keywords

• Customer Engagement
• Personalization
• Conversion Barriers
• Behavioral Patterns
• Impactful Campaigns

Tools & Technologies

• Adobe Experience Cloud
• Adobe Launch
• Web SDK
• Marketo
• Salesforce
• Demandbase
• SEO Tools
• Content Platforms
• Digital‑Asset Platforms