Software / Platform Engineer I

MetLife; Maharashtra; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

MetLife is seeking a skilled marketing technology specialist to design, orchestrate and optimize omnichannel customer journeys using Adobe Journey Optimizer, ACC and AEP. You will configure decisioning logic, segmentation and dynamic content, and conduct A/B tests to improve journey performance.

Collaborating with marketing and data teams, you’ll align journey logic with business goals, implement real-time data integrations, and support campaign QA and deployments across environments while

Responsibilities

• Design and orchestrate omnichannel customer journeys (email, SMS, push, in-app).
• Configure decisioning logic, segmentation, and dynamic content personalization.
• Conduct A/B testing and journey performance optimization.
• Collaborate with marketing teams to align journey logic with business goals and personalization strategies.
• Design, build, and deploy personalized marketing campaigns using ACC workflows, templates, and delivery mechanisms.
• Develop APIs and microservices to connect Adobe Experience Cloud with enterprise systems.
• Build server-side integrations and data synchronization pipelines.

Job description

Adobe Journey Optimizer

• Design and orchestrate omnichannel customer journeys (email, SMS, push, in-app).
• Configure decisioning logic, segmentation, and dynamic content personalization.
• Conduct A/B testing and journey performance optimization.
• Collaborate with marketing teams to align journey logic with business goals and personalization strategies.

Adobe Journey Optimizer

• Design and orchestrate omnichannel customer journeys (email, SMS, push, in-app).
• Configure decisioning logic, segmentation, and dynamic content personalization.
• Conduct A/B testing and journey performance optimization.
• Collaborate with marketing teams to align journey logic with business goals and personalization strategies.

Adobe Campaign Classic (ACC)

• Design, build, and deploy personalized marketing campaigns using ACC workflows, templates, and delivery mechanisms.
• Develop custom JavaScript and SQL code within ACC to support advanced campaign logic and data manipulation.
• Configure and manage campaign typologies, delivery parameters, and pressure rules to optimize customer engagement.
• Implement and maintain data schemas, targeting dimensions, and custom resources within ACC.
• Build and manage recurring and transactional campaigns, including trigger-based and event-driven communications.
• Monitor campaign performance, delivery logs, and error handling; troubleshoot issues across workflows and deliveries.
• Collaborate with data teams to ensure proper ETL processes and data availability for campaign execution.
• Support campaign QA, UAT, and deployment processes across environments (dev, stage, prod).
• Maintain documentation for campaign configurations, workflows, and integration points.
• Ensure compliance with data privacy regulations and internal governance policies.

Adobe Experience Platform (AEP)

• Ingest and transform data from CRM, web, mobile, and third-party systems.
• Design and manage XDM schemas for scalable and reusable data structures.
• Configure identity stitching and unified customer profiles.
• Implement real-time CDP capabilities and audience activation strategies.
• Ensure compliance with data governance, privacy (GDPR/CCPA), and quality standards.
• Maintain data cataloging, lineage, and documentation.
• Implement Adobe Web SDK for real-time data collection and personalization.

Integration & Development

• Develop APIs and microservices to connect Adobe Experience Cloud with enterprise systems.
• Build server-side integrations and data synchronization pipelines.
• Optimize SDK performance and implement analytics tracking.
• Maintain technical documentation and code repositories.