Lead II - Adobe Launch

UST; Hyderabad; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

UST is seeking a Senior Adobe Analytics Launch Specialist to lead digital measurement across global products. You'll design end-to-end analytics implementations, govern data quality, and drive actionable insights through robust dashboards and AI-powered reporting.

You will collaborate with Product, Marketing, and Engineering teams to translate business objectives into measurable KPIs, ensuring governance and data integrity across web and digital channels.

Qualifications

• 6+ years hands-on Adobe Launch and Adobe Analytics experience.

Responsibilities

• Design, implement, and govern Adobe Launch solutions with scalable tracking frameworks.

Skills

Adobe Analytics

Adobe Launch

Analytics Architecture

Measurement Framework

Tag Governance

Event Tracking

Customer Journey Analytics

Web Analytics

End-to-End Lifecycle

Data Layers

KPI Definition

Dashboard Reporting

AI-powered Reporting

Tools

Power BI

Tableau

Looker

Job description

Job Summary

Senior Adobe Analytics Launch Specialist 6+ Years Experience

About the role: We seek a Senior Adobe Analytics Launch Specialist to drive our digital measurement strategy. You will design and manage end-to-end analytics implementations across global products and markets, ensuring data accuracy, governance, and actionable insights. This role combines technical implementation expertise with strategic business acumen, requiring strong capabilities in tag management, analytics architecture, validation, and stakeholder collaboration.

Key Responsibilities

• Adobe Launch Tag Management: Design, implement, and govern Adobe Launch solutions with scalable tracking frameworks and best practices.
• Configure rules, data elements, extensions, environments, and publishing workflows.
• Establish tag governance standards, manage release processes, and ensure production stability through comprehensive documentation and deployment protocols.
• End-to-End Analytics Lifecycle: Own analytics delivery from requirements gathering to reporting.
• Translate business objectives into measurable KPIs and robust analytics architectures.
• Develop Solution Design Documents and tracking specifications.
• Implement and validate solutions across web and digital channels.
• Work across multiple global products and markets, adapting measurement approaches to local needs while maintaining consistency.
• Reporting, Dashboards Insights: Build, optimize, and maintain dashboards and executive reports.
• Develop automated reporting solutions using AI tools to accelerate insight generation and streamline analytics operations.
• Monitor KPI performance, identify trends and opportunities, and deliver data-driven recommendations to product and business teams.
• Data Quality Validation: Perform comprehensive QA of analytics implementations, validating data layers, events, variables, and tracking configurations.
• Conduct tag validation using Adobe Experience Platform Debugger and browser tools.
• Investigate discrepancies, establish monitoring frameworks, and ensure data integrity and governance compliance.
• Stakeholder Partnership Communication: Collaborate with Product, Marketing, Engineering, and Business teams.
• Facilitate requirements workshops, translate technical concepts for non-technical audiences, and present insights to leadership.
• Communicate proactively on project status, risks, and blockers, ensuring alignment and preventing escalations.

Required Expertise

• Adobe Analytics Platform
• Adobe Launch (Adobe Experience Platform Tags)
• Analytics Solution Design
• Measurement Framework Development
• Tag Governance Deployment
• Event Tracking Variable Configuration
• Customer Journey Analytics
• Web Digital Analytics Architecture
• End-to-End Analytics Lifecycle
• Data Collection Strategy Digital Data Layers
• KPI Definition Measurement
• Analytics Architecture DesignGlobal Product Market Collaboration
• Stakeholder Communication Alignment
• Reporting Data Visualization
• Adobe Analysis Workspace
• Dashboard Development Optimization
• Executive Reporting
• Power BI, Tableau, or Looker (preferred)
• Performance Monitoring
• AI-Powered Reporting Automation
• Validation Quality Assurance
• Tagging Data Layer Validation
• Adobe Experience Platform Debugger
• Browser Developer Tools
• QA Testing Methodologies
• Data Quality Integrity Assurance
• JavaScript
• HTML
• CSS
• Web Technologies
• API Fundamentals
• Digital Architecture Concepts

You Bring

• 6+ years hands-on experience with Adobe Launch and Adobe Analytics
• Proven expertise designing and implementing measurement frameworks across complex digital environments
• Strong track record managing analytics implementations from requirements through validation and reporting
• Technical depth in data collection, tag management, and analytics architecture
• Excellent problem-solving and troubleshooting capabilities
• Ability to communicate technical concepts effectively to diverse audiences
• Proactive approach to quality assurance, data governance, and stakeholder engagement
• Experience supporting global, multi-market analytics strategies
• Demonstrated ability to drive insights and recommendations that impact business outcomes