Senior Copywriter | Marketing Automation

Schbang Digital Solution Pvt Ltd.; Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Schbang Digital Solution Pvt Ltd in Mumbai is seeking a Senior Copywriter to join its Marketing Automation Department. You will craft clear, relevant CRM communications across email, WhatsApp, push notifications, SMS, and in-app messages, shaping brand voice and performance.

The role blends creative thinking with channel adaptation, requires 3–4 years of experience, and involves building calendars, defending ideas to clients, and collaborating with design, strategy, and sales teams.

Qualifications

• 3–4 years of copywriting experience in advertising, digital, CRM or brand environments.
• Strong writing and conceptual thinking across short-form and long-form content.
• Experience across multiple formats and channels including email, WhatsApp, push notifications, SMS, and in-app communication.

Responsibilities

• Own copywriting and communication for assigned accounts from brief to ideas.
• Develop CRM calendars and campaign territories across email, WhatsApp, push, SMS, in-app and landing pages.
• Adapt ideas to each channel and use personalization effectively.
• Explore CRM/marketing automation as a creative space beyond trends.
• Ensure communications have a clear purpose and relevance to audience and objectives.
• Use campaign data to refine communications and improve effectiveness.
• Present ideas and calendars to clients and respond to feedback.
• Build client trust through clear communication and understanding of objectives.
• Contribute copy and executions to pitches and new-business opportunities.

Skills

Copywriting

CRM channels

Brand voice

Communication strategy

Job description

We are looking for a Senior Copywriter to join Schbang’s Marketing Automation Department.

This role is for a writer who sees communication beyond individual pieces of content. Someone who can understand a brand, its audience and its business objective, and translate that understanding into sharp, relevant communication across email, WhatsApp, push notifications, SMS, in-app communication and other CRM-led formats.

The role combines creative thinking, strong writing, channel adaptability and client ownership. You should be able to take a communication brief, understand the logic behind it, develop the right creative approach, articulate your thinking and execute it across the appropriate formats.

What You Will Do

• Own copywriting and communication for assigned accounts, from understanding the brief and audience to developing clear, strategically sound ideas.
• Develop CRM communication calendars and campaign territories across email, WhatsApp, push notifications, SMS, in-app communication, landing pages and other CRM formats.
• Adapt ideas to each channel’s strengths, limitations and intended action, using copy, personalisation and interactivity effectively.
• Think beyond social trends and video-led executions to explore CRM and marketing automation as creative communication spaces.
• Ensure every communication has a clear purpose and is relevant to the audience, context and business objective.
• Use campaign data and metrics such as open rates, CTR and conversions to refine communication and improve effectiveness.
• Present ideas, calendars and recommendations to clients, clearly articulate and defend your thinking, and respond to feedback independently and constructively.
• Build client trust through strong work, clear communication and a sound understanding of their objectives.
• Contribute ideas, copy and channel-specific executions to pitches and new-business opportunities.

What We're Looking For

• 3–4 years of experience in copywriting, preferably within an advertising, creative, digital, CRM or brand environment.
• Strong writing and conceptual thinking skills, with the ability to create short-form, long-form, promotional, conversational and campaign-led communication.
• Experience working across multiple formats and channels, including email, WhatsApp, push notifications, SMS and other lifecycle communication.
• Ability to adapt your voice and approach across brands, audiences, objectives and formats while keeping the core idea consistent.
• A clear understanding that the right communication format depends on the business problem, audience and desired action, not just on what needs to be written.
• Ability to explain the strategic and creative rationale behind your work and use customer or campaign insights to improve it.
• Comfortable working independently with design, strategy, account management and marketing automation teams, managing feedback and presenting work to clients.
• Familiarity with CRM and marketing automation communication is preferred, but experience with specific platforms or tools is not mandatory.

You’ll stand out if you have worked across both brand/advertising and CRM-led communication, understand segmentation, personalisation and customer journeys, and can demonstrate work across different categories, formats and channels.

You are curious, versatile and format-agnostic. You don’t define yourself as only an email writer or social media copywriter. You see the format as a tool, not the idea, and can move from a strategic communication calendar to a six-word push notification or a WhatsApp conversation without losing the core thought.

You enjoy solving communication problems and are comfortable questioning briefs when necessary. You understand that good copy isn’t just about sounding clever; it needs to be relevant, purposeful and effective. You’re also comfortable working in a space where creativity may take the form of a well-timed message, a smart customer journey, a personalised communication or a simple line that makes someone take action.