Senior Copywriter

The Starter Labs; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

The Starter Labs is seeking a Senior Copywriter in Mumbai to transform briefs into campaign concepts that connect consumer insights with business objectives. You’ll craft concise, culturally relevant communication across channels and collaborate with cross-functional teams to drive growth.

Bring 2.5–4 years in an advertising/creative setting, strong storytelling, and the ability to simplify complex ideas without losing impact. Expect a fast-paced environment and cross-team collaboration.

Qualifications

• 2.5–4 years of experience in advertising/creative agency.
• Experience with BFSI, legacy brands, e-commerce, healthcare, corporate or process-heavy categories preferred.
• Strong conceptual and campaign-thinking skills.
• Excellent research and insight-mining abilities.
• Ability to identify non-obvious consumer truths.
• Strong command of language, grammar and storytelling.
• Ability to simplify complex ideas without dulling communication.
• Think in campaigns and ideas, not just individual copy pieces.
• Comfortable in a fast-paced agency environment and cross-team collaboration.

Responsibilities

• Develop campaign concepts rooted in business objectives.
• Research brands, categories, consumers, and competitors for insights.
• Turn consumer truths into strong creative ideas beyond obvious observations.
• Write sharp, precise copy across campaigns and formats.
• Simplify complex products into clear communication.
• Build campaign platforms extendable beyond a single headline.
• Collaborate with art, strategy, account management and other teams.
• Present and articulate creative ideas to clients.
• Adapt communication across platforms while maintaining campaign thought.

Skills

Campaign thinking

Research & insights

Consumer truths

Storytelling & language

Simplifying complex ideas

Campaign mindset

Team collaboration

Job description

Founded in 2016, The Starter Labs was built on a simple belief: digital presence alone is not

success. While consumer brands often invest heavily in building online visibility and generating

buzz, we understand that this is only the beginning of the journey.

The real challenge lies in transforming that attention into meaningful, measurable impact - across

culture, community, and commerce. At TSL, we thrive on solving exactly this challenge.

We are an impact-focused marketing agency specializing in building and scaling D2C brands

through a digital-first approach. By combining strategy, creativity, and performance-driven

execution, we help brands move beyond just existing online to truly succeeding in the market.

At The Starter Labs, we don’t just create visibility - we turn it into growth. That’s why we are an

essential stop on every brand’s “Road to Success.”

Role Description

We’re looking for a Senior Copywriter who can think beyond just writing great lines.

You’ll work on campaigns from the initial brief to the final execution — finding the right consumer insight, developing the campaign thought and turning complex business objectives into simple, interesting and culturally relevant communication.

What You’ll Do

• Develop campaign concepts rooted in clear business and communication objectives.
• Research brands, categories, consumers and competitors to uncover meaningful insights.
• Turn consumer truths into strong creative ideas rather than relying on obvious observations.
• Write sharp, precise and engaging copy across campaigns and formats.
• Simplify complex products, services and information into easy-to-understand communication.
• Build campaign platforms that can extend beyond a single headline or execution.
• Collaborate closely with art, strategy, account management and other teams.
• Present and articulate creative ideas internally and to clients.
• Adapt communication across different platforms while maintaining a consistent campaign thought.

What We’re Looking For

• 2.5-4 years of experience in an advertising/creative agency.
• Experience working on BFSI, legacy brands, e-commerce, healthcare, corporate or other process-heavy categories is preferred.
• Strong conceptual and campaign-thinking skills.
• Excellent research and insight-mining abilities.
• Ability to identify non-obvious consumer truths.
• Strong command over language, grammar and storytelling.
• Ability to simplify complex ideas without making the communication boring.
• Someone who thinks in campaigns and ideas, not just individual pieces of copy.
• Comfortable working in a fast-paced agency environment and collaborating across teams.