Job Description – Junior Copywriter

Think WhyNot Group; Mumbai; On-site; INR 450,000 - 600,000; Full time

Job summary

Think WhyNot Group in Mumbai is seeking a Junior Copywriter with 3–4 years of advertising and marketing experience to craft engaging copy for digital, social, print, and integrated campaigns.

You will collaborate with creative, design, and strategy teams to develop brand narratives, headlines, and content across platforms while maintaining tone and quality.

Qualifications

• 3–4 years of copywriting experience in advertising or creative agency.
• Strong command of written and spoken English with excellent grammar.
• Experience writing for digital, social, print, and integrated campaigns.

Responsibilities

• Copywriting & content development for digital, social, print, outdoor, films, and integrated campaigns.
• Collaborate with art directors, designers, and strategists to develop creative concepts.
• Translate briefs into compelling copy and storytelling concepts across channels.
• Proofread, edit, and ensure copy aligns with brand guidelines and timelines.

Skills

Copywriting

Storytelling

English grammar

Campaign concepts

Team collaboration

Job description

We are looking for a creative and enthusiastic Junior Copywriter with 3–4 years of experience in advertising and marketing.

The ideal candidate should have a flair for storytelling, a strong command of language, and the ability to develop engaging content across multiple platforms. You will work closely with the creative, design, and strategy teams to bring brand ideas to life through impactful communication.

We are looking for a creative and enthusiastic Junior Copywriter with 3–4 years of experience in advertising and marketing.

The ideal candidate should have a flair for storytelling, a strong command of language, and the ability to develop engaging content across multiple platforms. You will work closely with the creative, design, and strategy teams to bring brand ideas to life through impactful communication.

Key Responsibilities

1. Copywriting & Content Development

• Write engaging and effective copy for digital, social media, print, outdoor, films, and integrated campaigns.
• Develop campaign headlines, taglines, scripts, captions, emailers, and other marketing communication.
• Adapt brand messaging across different formats while maintaining consistency in tone and voice.
• Ensure all content is grammatically accurate, clear, and aligned with brand guidelines.

2. Creative Ideation & Campaign Development

• Collaborate with art directors, designers, and strategists to develop creative concepts.
• Participate in brainstorming sessions and contribute fresh campaign ideas.
• Translate creative briefs into compelling copy and storytelling concepts.
• Support the development of integrated marketing campaigns and brand pitches.

3. Brand & Client Communication

• Understand client objectives, target audiences, and brand positioning.
• Develop communication tailored to different industries, audiences, and platforms.
• Incorporate client feedback while maintaining creative quality.
• Conduct basic research on industry trends, competitors, and consumer insights.

4. Collaboration & Execution

• Work closely with creative and account management teams to deliver projects on time.
• Coordinate with designers to ensure copy and visuals work together effectively.
• Proofread and edit content before final delivery.
• Manage multiple assignments while maintaining consistency and attention to detail.

Skills & Qualifications

• 3–4 years of copywriting experience, preferably in an advertising or creative agency.
• Strong command of written and spoken English, with excellent grammar and proofreading skills.
• Experience writing for digital, social media, print, and integrated advertising campaigns.
• Ability to develop creative headlines, campaign concepts, and engaging brand narratives.
• Understanding of brand tonality, consumer behaviour, and marketing communication.
• Familiarity with social media trends, digital content formats, and AI-assisted writing tools.
• Strong conceptual thinking, attention to detail, and time-management skills.
• Ability to work collaboratively and adapt to feedback.

What We're Looking For

• A creative thinker with a passion for words and storytelling.
• Someone who can turn simple briefs into engaging communication.
• A curious mind that stays updated on advertising, culture, and digital trends.
• A team player who can balance creativity with deadlines.
• Someone eager to learn, experiment, and grow within a dynamic creative team.