Senior Copywriter

The Works; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

The Works in Mumbai is seeking a Senior Copywriter for a full-time, on-site role. You will own the development of clear, compelling copy across brand campaigns, digital assets, print materials, and marketing collateral, ensuring messaging aligns with brand strategy.

Daily work includes collaborating with designers, account managers, and strategists; presenting ideas to internal teams and clients; mentoring junior writers; and maintaining high editorial standards to guide client work.

Qualifications

• Demonstration of great work done in the past.
• Ability to write without AI and then know how to use it.
• High integrity, critical thinking and strong verbal and written communication skills.

Responsibilities

• Own the development of clear, compelling copy across brand campaigns, digital assets, print materials and marketing collateral.
• Collaborate closely with designers, account managers and strategists.
• Present ideas to internal teams and clients and edit copy to align with project objectives and timelines.
• Supervise or mentor junior writers and maintain high editorial standards.

Skills

Great writing ability

Ability to write without AI

Job description

Company Description

The Works is an integrated creative agency that partners with brands at a business strategy level to shape communication. The team brings together specialists across branding, design, digital, and production to turn ideas into tangible results. Acting as a single point of contact, The Works often serves as the standalone agency for clients, managing everything from brand identity and websites to print, packaging, and even bespoke projects like wedding invitations.

Role Description

The Senior Copywriter role is a full-time, on-site position based in Mumbai. This role involves owning the development of clear, compelling copy across brand campaigns, digital assets, print materials, and marketing collateral. The Senior Copywriter will craft concepts, write and refine content for websites, social media, ads, and press materials, and ensure that messaging is consistent with brand strategy. Day-to-day responsibilities include collaborating closely with designers, account managers, and strategists, participating in brainstorming sessions, presenting ideas to internal teams and clients, and editing copy to align with project objectives and timelines. The role also requires supervising or mentoring junior writers, maintaining high editorial standards, and contributing to the overall creative direction of client work.

Qualifications

• Demonstration of great work done in the past
• Ability to write without AI and the know how to use it
• High integrity, critical thinking and strong verbal and written communication skills