Copywriter

Zoo Media; Mumbai; On-site; INR 500,000 - 800,000; Full time

Job summary

Zoo Media is seeking a creative Copywriter to join our onsite team in Worli, Mumbai. You will craft high-quality content across platforms, ensuring brand voice consistency and engaging messaging for diverse audiences.

Collaborating with internal teams, you will interpret briefs, deliver persuasive copy for ads, product descriptions, websites, social media, and emails, while managing multiple deliverables and adhering to SOPs and timelines.

Qualifications

• Brand voice and tone alignment with brand guidelines.
• Creative writing across multiple formats and platforms.
• Editing and proofreading for accuracy and consistency.
• Researching audience insights to tailor messaging.

Responsibilities

• Interpret briefs and align content with brand voice and guidelines.
• Create high-quality, original content across channels.
• Copywriting for ads, product descriptions, website content, social posts, emails, blogs, scripts.
• Edit and proofread content for clarity and consistency.
• Conduct audience research to tailor messaging.
• Manage multiple projects within internal turnaround times.
• Follow SOPs and internal workflows.

Job description

Role Summary

We are looking for a creative and detail-oriented Copywriter to join our onsite team in Worli, Mumbai. The role involves creating high-quality, original, and engaging written content across multiple platforms while ensuring consistency with each brand’s voice, tone, and messaging guidelines. The Copywriter will work closely with internal teams to interpret briefs, understand brand objectives and target audiences, and deliver clear, persuasive, and impactful communication, while effectively managing multiple deliverables, meeting internal turnaround times, and adhering to established processes and standard operating procedures.

Key Responsibilities

• 1. Brand Understanding & AlignmentInterpret and decode briefs shared by supervisors, identifying brand requirements, identity, and target audience.Maintain a strong understanding of the brand’s voice, tone, and messaging guidelines to ensure consistency across all content.
• 2. Content CreationDevelop high-quality, original, and creative written content aligned with brand voice and style guidelines.
• 3. CopywritingWrite clear, concise, and persuasive copy for a variety of marketing materials, including but not limited to:AdvertisementsProduct descriptionsWebsite contentSocial media postsEmail campaignsBlogsScripts and storyboards
• 4. Editing & ProofreadingEdit and proofread content to ensure accuracy, clarity, consistency, and adherence to brand standards.
• 5. ResearchConduct research to understand target audience demographics, preferences, and behavior to tailor messaging effectively.Stay updated with industry trends and best practices to create relevant and innovative content.
• 6. Time ManagementAdhere to internal turnaround times (TATs) and manage multiple projects efficiently.
• 7. Operations & ComplianceFollow documented standard operating procedures (SOPs) and internal workflows.