Senior Copywriter

Grapes Worldwide; Delhi; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Grapes Worldwide in New Delhi seeks a Senior Copywriter to shape brand narratives, develop communication strategies, and craft compelling copy across digital, social, campaigns, print and video.

You will collaborate with Strategy, Design, and Account teams to translate briefs into creative ideas, manage BAU content calendars, and ensure consistent brand tone across platforms.

Qualifications

• 3–5 years of copywriting and content strategy experience.
• Experience with BAU and integrated/digital campaigns.
• Strong portfolio showcasing brand messaging and campaigns.

Responsibilities

• Creative copywriting across digital, social, campaigns, print and video.
• Understand brand objectives and audience insights to align messaging.
• Develop integrated campaign concepts and BAU content calendars.
• Collaborate with Strategy, Design and Account teams to translate briefs into creative solutions.
• Mentor junior writers and maintain high-quality output.

Skills

Copywriting

Editing

Brand strategy

Content planning

Campaign thinking

Presentation

Brand management

Communication

Education

Bachelor’s degree in Communications/English/Journalism/Marketing/Advertising

Job description

About This Job

Grapes Worldwide

Location: New Delhi, Delhi, India
Work Mode: On-site
Industry: Advertising Services, Marketing Services

Job Description

About us Grapes is India’s leading Integrated Communications Agency, dedicated to nurturing digital strategy and marketing approaches across paid, earned, and owned platforms. With a dual focus on brand and business impact, Grapes provides comprehensive services in Digital and Communication Solutions, emphasizing strategic insights and creative execution. We excel in setting KPIs, establishing goals, and executing innovative campaigns that blend strategy, process, and current trends to build brands and convert customers into advocates.

Our strength lies in our deep technical knowledge, combined with extensive experience in digital marketing, enabling us to offer precise communication advice tailored to each brand. We aim to exceed expectations at every stage of our service. Our team of over 200 skilled professionals is committed to excellence, constantly investing in talent to ensure agile and innovative solutions.

Role Overview

As a Senior Copywriter at Grapes, you will play a key role in shaping brand narratives, developing communication strategies, and creating compelling copy across platforms. We are looking for someone who can go beyond writing and bring a strong understanding of brand positioning, content strategy, and campaign thinking to the table.

The ideal candidate should be equally comfortable conceptualising integrated campaigns, building and strategising BAU content calendars, defining brand tonality, and translating business and communication objectives into impactful creative ideas.

Roles & Responsibilities

• Creative Copywriting: Develop sharp, engaging, and brand-aligned copy across digital, social media, campaigns, films, print, and other communication platforms.
• Brand Strategy & Positioning: Understand brand objectives, audience insights, and competitive landscapes to create communication aligned with the brand’s positioning and identity.
• Campaign Conceptualisation: Develop creative concepts and integrated campaign ideas that combine strategic thinking with impactful storytelling.
• BAU Content Strategy: Strategise and develop BAU content calendars with relevant content themes, platform-specific ideas, and communication opportunities.
• Brand Voice Management: Build and maintain distinct brand voices, ensuring consistency in tonality and messaging across all communication touchpoints.
• Creative Collaboration: Work closely with Strategy, Design, and Account Management teams to translate briefs and business objectives into strong creative solutions.
• Quality & Mentorship: Review and refine creative output while guiding junior writers and maintaining high standards of quality, consistency, and creativity.

Desired Qualifications & Experience

• Bachelor’s degree in Communications, English, Journalism, Marketing, Advertising, or a related field.
• 3–5 years of experience in copywriting, creative communication, or content strategy, preferably within a creative, digital, or integrated advertising agency.
• Strong experience working on brands across BAU communication as well as integrated or digital campaigns.
• Demonstrated understanding of brand positioning, communication strategy, content planning, and campaign conceptualisation.
• A strong portfolio showcasing creative copy, campaign thinking, brand communication, and content-led ideas.

Skills

• Exceptional copywriting and editing skills with strong attention to detail.
• Strong conceptual and strategic thinking abilities.
• Understanding of brand positioning, consumer insights, and communication strategy.
• Ability to develop and strategise BAU content calendars alongside campaign-led communication.
• Ability to translate briefs and business objectives into strong creative ideas and narratives.
• Strong presentation and communication skills.
• Ability to manage multiple brands and projects in a fast-paced agency environment.
• Experience mentoring or guiding junior writers is preferred.