Copy Lead

Grapes Worldwide; New Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A leading integrated communications agency in India is seeking a creative individual to craft engaging brand content across various platforms. The ideal candidate will have a Bachelor's degree, 2-3 years of experience in a digital marketing agency, and strong writing skills. This role involves collaboration with various teams to produce cohesive and effective communication. The position offers full-time employment with opportunities to innovate and grow.

Qualifications

• 2-3 years of experience in a digital marketing agency.
• A portfolio showcasing social media content, campaign work, or brand writing.
• Attention to detail and ability to manage multiple tasks.

Responsibilities

• Write brand-appropriate copy for various platforms.
• Contribute ideas for content calendars and campaigns.
• Collaborate with designers and strategists for cohesive work.

Skills

Strong writing and editing skills

Ability to turn briefs into engaging content

Good collaboration and communication skills

Understanding of digital platforms and content trends

Education

Bachelor’s degree in communications, English, journalism, marketing, or a related field

Job description

About Us

Grapes Worldwide, India's leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.

Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent.

What You’ll Do

• Write simple, effective, and brand-appropriate copy for social media, digital ads, emailers, websites, and short-form videos.
• Contribute ideas for monthly content calendars, campaigns, and everyday brand communication.
• Understand briefs clearly and translate them into crisp communication with minimal rework.
• Maintain consistency in tone, messaging, and brand guidelines across all touchpoints.
• Deliver quality copy within timelines while managing multiple briefs smoothly.
• Collaborate closely with designers, account teams, and strategists to produce cohesive creative work.
• Refine and improve copy based on feedback, ensuring accuracy and clarity in each round.
• Stay updated on digital trends, formats, and pop culture to bring fresh ideas to the table.
• Take ownership of assigned brands and ensure the content meets expected quality standards every time.

Qualifications & Experience

• Bachelor’s degree in communications, English, journalism, marketing, or a related field.
• 2-3 years of experience in a digital marketing agency.
• A portfolio showcasing social media content, campaign work, or brand writing.
• Strong writing and editing skills with attention to detail.
• Ability to turn briefs into clean, engaging content.
• Understanding of digital platforms and content trends.
• Good collaboration and communication skills.
• Ability to handle multiple tasks with timely deliveries.

Seniority Level

Associate

Employment Type

Full-time

Job Function

Art/Creative and Advertising

Industries

Advertising Services, Internet Marketplace Platforms, Technology, Information and Media

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