Creative Copywriter

Weekday AI (YC W21); New Delhi; On-site; INR 100,000 - 600,000; Full time

Job summary

Weekday AI (YC W21) is seeking a creative Digital Copywriter with agency experience to join a fast-paced team working with leading fashion and lifestyle brands.

You will develop compelling copy across social media, digital campaigns, websites, and brand communications, adapting tone to suit different audiences and identities while collaborating with designers and strategists on integrated campaigns.

Qualifications

• 1–5 years of professional copywriting experience in creative/advertising or digital agency.
• Mandatory experience working with fashion and lifestyle brands.
• Excellent command of English, grammar, vocabulary, and storytelling.
• Strong ability to craft concise, engaging digital content with cultural relevance.
• Understanding of social media formats and emerging trends.

Responsibilities

• Develop engaging copy for social media, digital campaigns, websites, ads, and brand comms.
• Write content across formats while keeping brand voice consistent.
• Create headlines, captions, taglines, and campaign messaging.
• Adapt tone for different brands, audiences, and objectives.
• Collaborate with designers, social teams, strategists, and leads on campaigns.
• Contribute ideas for campaigns, content themes, and storytelling.
• Research fashion and cultural trends to keep content fresh.
• Review and edit copy for grammar, tone, clarity, and accuracy.
• Translate briefs and brand objectives into written communication.
• Manage multiple projects and deadlines simultaneously.
• Participate in brainstorms and contribute ideas beyond the brief.
• Stay updated on social formats, trends, and audience behavior.

Skills

Creative Copywriting

Fashion Branding

Brand Voice

Social Copy

Editing

Campaign Ideation

Team Collaboration

Job description

Job Description

This role is for one of the Weekdays clients

Salary range: Rs 100000 - Rs 600000 (ie INR 1-6 LPA)

Experience: 1+ yrs

Location: Delhi, India, New Delhi, Delhi, India

Job Type: Full-time

We are looking for a creative and versatile Digital Copywriter with agency experience to join a fast-paced creative team working with leading fashion and lifestyle brands. The role requires someone who can combine strong writing skills with cultural awareness, digital fluency, and a sharp understanding of brand voice.

The ideal candidate will be comfortable developing compelling copy across social media, digital campaigns, websites, and other brand communication channels while adapting their writing style to suit different audiences and brand identities.

Key Responsibilities

• Develop engaging and creative copy for social media, digital campaigns, websites, advertisements, and brand communication.
• Write compelling content across multiple formats while maintaining brand consistency.
• Develop headlines, captions, taglines, campaign messaging, product copy, and other digital content.
• Adapt tone of voice and writing style across multiple fashion and lifestyle brands.
• Collaborate with designers, social media teams, strategists, and creative leads to develop integrated campaigns.
• Contribute creative concepts, campaign ideas, content themes, and storytelling approaches.
• Research fashion, lifestyle, cultural, and digital trends to keep content fresh and relevant.
• Review and edit content for grammar, clarity, tone, consistency, and accuracy.
• Translate creative briefs and brand objectives into engaging written communication.
• Manage multiple projects and brand requirements while consistently meeting deadlines.
• Participate in creative brainstorming sessions and contribute ideas beyond the written brief.
• Stay updated with evolving social media formats, digital trends, audience behaviour, and content best practices.

What Makes You a Great Fit

• 1–5 years of professional copywriting experience, preferably within a creative, advertising, branding, or digital agency.
• Mandatory experience working with fashion and lifestyle brands.
• Excellent command of English, grammar, vocabulary, and storytelling.
• Strong ability to write concise, engaging, and culturally relevant digital content.
• Understanding of social media platforms, digital content formats, and emerging trends.
• Strong creative thinking with the ability to generate original campaign and content ideas.
• Ability to adapt writing style and tone for different brands, audiences, and communication objectives.
• Strong understanding of brand voice, positioning, and visual storytelling.
• Excellent proofreading and editing skills with a strong eye for detail.
• Ability to manage multiple brands, briefs, deadlines, and revisions simultaneously.
• Strong collaboration and communication skills with creative and non-creative stakeholders.
• A proactive, curious, and trend-aware mindset with a genuine interest in fashion, lifestyle, culture, and digital media.
• Comfortable working in a fast-paced agency environment and responding positively to feedback.