Senior Copywriter

CAB Experiences; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

CAB Experiences is seeking a Senior Copywriter who can turn ideas into compelling narratives, experiences and conversations across physical, digital and experiential touchpoints. You will develop big ideas, campaign narratives, event concepts, brand experiences and scripts, while collaborating with creative, strategy, client servicing, production and business teams to bring brands to life.

You will write across event names, signage, AV scripts and promotional content, ensuring brand guidelines

Qualifications

• 4–6 years of experience in copywriting, advertising, or content-led agencies.
• Strong storytelling ability with a portfolio.
• Experience across brand activations, events or experiential marketing.

Responsibilities

• Develop big ideas for brand experiences and campaigns.
• Translate briefs into compelling creative territories.
• Create narratives for events, launches and AV content.
• Collaborate with cross-functional teams to deliver integrated ideas.
• Develop scripts, taglines and messaging for campaigns.

Skills

Copywriting

Advertising

Brand Activation

Storytelling

Campaign Ideation

Event Concepts

Job description

We are looking for a Senior Copywriter who can turn ideas into compelling narratives, experiences and conversations.

The role goes beyond writing great copy. The Senior Copywriter will be responsible for developing big ideas, campaign narratives, event concepts, brand experiences, scripts and communication that bring brands to life across physical, digital and experiential touchpoints.

The ideal candidate is someone who can think strategically, write sharply and collaborate closely with creative, strategy, client servicing, production and business teams.

Key Responsibilities

1. Concept & Creative Development

• Develop creative concepts and big ideas for brand experiences, events, activations, launches, festivals and IPs.
• Translate brand briefs and business objectives into compelling creative territories.
• Develop campaign platforms, creative narratives, themes, taglines and messaging.
• Think beyond conventional advertising and create ideas that can come alive as experiences.
• Contribute to ideation sessions, creative brainstorms and pitch presentations.
• Develop integrated ideas spanning on-ground, digital, social, content and other communication platforms.

2. Copywriting & Content

• Write clear, engaging and impactful copy across multiple formats, including:
• Event concepts and presentations
• Campaign taglines and headlines
• Event names and properties
• Scripts and AV films
• Invitations and event communication
• Brand experiences and installations
• On-ground branding and signage
• Stage, emcee and show-flow scripts
• Press and promotional communication
• Website and marketing content
• Adapt tone and messaging across different brands, audiences and platforms.
• Ensure all communication is grammatically correct, creatively strong and aligned with brand guidelines.

3. Event & Experiential Storytelling

• Create narratives that connect the brand, audience and experience.
• Develop storytelling frameworks for events, festivals, launches, conferences and experiential campaigns.
• Write content that works within the physical environment — from entry experiences and installations to stage moments and audience interactions.
• Collaborate with designers, 3D teams, production and content teams to ensure the idea translates effectively from paper to reality.

4. Pitching & Presentation

• Develop creative content for client pitches and new business presentations.
• Build compelling storylines and narratives for pitch decks.
• Present and articulate creative ideas confidently to internal teams and clients.
• Participate in client presentations and creative discussions when required.
• Respond positively and intelligently to feedback while protecting the core creative thought.

5. Brand & Content Strategy

• Understand client brands, their audiences, competitors and communication objectives.
• Conduct basic research and identify relevant cultural, social and category trends.
• Develop content and messaging frameworks for campaigns and experiential properties.
• Ensure consistency of brand voice across all communication touchpoints.
• Work closely with Creative, Strategy, Client Servicing, Production, Design, Social Media and Business Development teams.
• Brief and collaborate with designers, visualizers, filmmakers, content creators and other creative partners.
• Take ownership of creative deliverables from ideation through execution.
• Work within timelines and manage multiple projects simultaneously.
• Ensure creative output is aligned with the agreed brief, budget, scope and execution realities.

What We're Looking For

• 4–6 years of relevant experience in copywriting, advertising, creative agencies, events, experiential marketing, brand activations or content-led businesses.
• Strong conceptual and storytelling ability.
• Excellent command of written English and a sharp understanding of language, tone and nuance.
• Ability to write both short-form punchy copy and long-form narrative content.
• Strong understanding of brands, pop culture, digital content and audience behaviour.
• Ability to think visually and understand how words translate into physical experiences.
• Strong presentation and communication skills.
• Ability to independently own projects while collaborating effectively with multidisciplinary teams.
• A portfolio demonstrating original thinking, conceptual strength and writing versatility.