Copywriter

Grapes Worldwide; Delhi; On-site; INR 420,000 - 640,000; Full time

Job summary

Grapes is seeking a Copywriter to lead content creation for diverse platforms, shaping client voice and messaging. You will craft engaging copy, collaborate on campaigns, and ensure quality across digital and print channels.

You will also mentor junior writers, maintain brand consistency, and stay ahead of industry trends to keep content fresh and relevant.

Qualifications

• Bachelor's degree in communications, English, journalism, marketing, or related field.
• 1 to 3 years of proven experience in copywriting or content creation, preferably within an agency setting.
• Strong portfolio of published work showcasing versatility and creativity.

Responsibilities

• Strategic content development for digital, social, print, and more.
• Collaborate with cross-functional teams to brainstorm and execute campaigns aligned with client goals.
• Ensure high copy quality, consistency, and accuracy across channels.
• Mentor junior writers and foster a collaborative, creative environment.
• Maintain and enhance brand voice across all communications.
• Stay updated on industry trends and emerging technologies.
• Work closely with clients to understand needs and refine copy based on feedback.

Job description

Grapes, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.

Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent

As a Copywriter at Grapes, you will be at the forefront of our content creation

efforts, shaping the voice and tone of our clients’ brands.

Your key responsibilities will include:

• Strategic Content Development: Lead the creation of engaging and persuasive copy for a variety of platforms, including digital, social media, print, and more.
• Campaign Conceptualization: Collaborate with cross-functional teams to brainstorm, develop, and execute innovative campaign ideas that align with client goals and brand identity.
• Quality Assurance: Ensure the highest standards of copy quality, consistency, and accuracy across all channels.
• Mentorship: Guide and mentor junior writers, providing constructive feedback and fostering a collaborative and creative environment.
• Brand Voice Management: Maintain and enhance brand consistency across all communications, ensuring alignment with strategic objectives.
• Trend Analysis: Stay abreast of industry trends, competitive landscape, and emerging technologies to keep our content fresh and relevant.
• Client Collaboration: Work closely with clients to understand their needs, present ideas, and refine copy based on feedback.

Desired Qualifications & Experience:

• Bachelor's degree in communications, English, journalism, marketing, or a related field.
• 1 to 3 years of proven experience in copywriting or content creation, preferably within an agency setting.
• Strong collection of published work showcasing your versatility and creativity.

Skills:

• Exceptional writing and editing skills with a keen eye for detail.
• Proven ability to develop compelling narratives and impactful messaging.
• Strong conceptual thinking and the ability to generate innovative ideas.
• Proficiency in managing multiple projects and meeting tight deadlines.
• Excellent communication and presentation skills.
• Experience in leading and mentoring a team of writers or creatives.