Copywriter

Weekday AI (YC W21); Mumbai; On-site; INR 1,000,000 - 1,600,000; Full time

Job summary

Weekday AI (YC W21) in Mumbai, India seeks a senior copywriter to own brand communication across digital assets, campaigns, and brand touchpoints. You will craft compelling narratives, maintain a distinctive voice, and mentor junior copywriters within a fast-paced environment.

Ideal candidates have 6+ years in copywriting or brand communication, exceptional English writing and storytelling, and the ability to turn strategic brand objectives into engaging content across social media, websites,

Qualifications

• 6+ years of experience in copywriting, creative, brand communication, advertising, or related field.

Responsibilities

• Own brand copy and communication across social media, campaigns, advertisements, websites, landing pages, product pages, and brand collaterals.
• Develop creative concepts, campaign ideas, narratives, and messaging aligned with brand strategy.
• Lead product and campaign naming, taglines, headlines, and key messaging.

Skills

Copywriting

Brand comms

Storytelling

Campaigns

Editing

Creative concept

Job description

Job Description:

This role is for one of the Weekdays clients

Salary range: Rs 1000000 - Rs 1600000 (ie INR 10-16 LPA)

Experience: 2+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for a highly creative and experiencedSenior Copywriterto own brand communication and develop compelling content across digital, advertising, campaigns, and brand touchpoints. This role is ideal for a strong storyteller who can combine strategic thinking with hands-on execution to build distinctive brand voices and memorable consumer communication.

Key Responsibilities

• Own brand copy and communication acrosssocial media, campaigns, advertisements, websites, landing pages, product pages, and brand collaterals.
• Develop creative concepts, campaign ideas, narratives, and messaging aligned with brand strategy.
• Leadproduct and campaign naming, taglines, headlines, and key messaging.
• Translate strategic brand objectives into sharp, differentiated, and engaging communication.
• Create compellingshort-form and long-form contentacross relevant platforms and formats.
• Maintain a consistent and distinctive brand voice across all consumer touchpoints.
• Collaborate with Brand, Marketing, Design, and other cross-functional teams throughout the creative process.
• Take creative ideas from concept development through final execution while maintaining high standards of quality.
• Research cultural trends, consumer behaviour, social conversations, and emerging digital formats to generate fresh ideas.
• Adapt communication for different audiences, platforms, campaigns, and customer journeys.
• Review and refine copy to ensure clarity, originality, consistency, and strong storytelling.
• Manage multiple creative projects and deadlines while maintaining attention to detail.
• Provide creative guidance and mentorship to junior copywriters or creative resources when required.
• Continuously explore new approaches to storytelling, brand communication, and content creation.

What Makes You a Great Fit

• 6+ years of experiencein copywriting, creative, brand communication, advertising, or a related field.
• Exceptionalwriting, storytelling, conceptualisation, and communication skills.
• Strong ability to develop creative ideas that are both strategically relevant and culturally engaging.
• Proven experience building and maintaining a strongbrand voice and communication system.
• Excellent command of written English, grammar, tone, and narrative structure.
• Strong understandingofconsumer communication, digital content, social media, and contemporary cultural trends.
• Ability to work independently and take complete ownership of creative projects.
• Strong collaboration skills with experience working closely with brand, marketing, design, and other cross-functional teams.
• Ability to balance strategic thinking with hands-on creative execution.
• Strong attention to detail and commitment to delivering polished, high-quality work.
• Comfortable working in a fast-paced environment with multiple priorities and deadlines.
• Passion forwriting, ideas, storytelling, and brand building, with a curiosity to continuously experiment and evolve.

Requirements: