Copywriter

NeoRecruit; Gurugram District; On-site; INR 400,000 - 700,000; Full time

Job summary

NeoRecruit in Gurugram is seeking a Copywriter to craft high-impact ad copies, hooks, and campaign messaging across Meta, Google, YouTube, and other digital platforms.

You’ll collaborate with Creative, Brand, Performance Marketing, and D2C teams to translate product features into compelling hooks and convert readers into customers. A strong English command and experience across brand-led and performance-led copy are essential.

Qualifications

• 3-5 years of experience in copywriting, advertising, creative content, or performance marketing content.
• Strong command of English with excellent grammar, vocabulary, and storytelling.
• Ability to write both brand-led and performance-led copy.
• Solid understanding of social media and digital advertising formats.
• Ability to generate multiple creative directions from a single brief.

Responsibilities

• Write high-impact ad copies, hooks, headlines, taglines, CTAs, and campaign messaging for Meta, Google, YouTube and other platforms.
• Develop concepts and ideas rooted in consumer insights for campaigns.
• Create copy for social media, reels, videos, product launches, and brand campaigns.
• Produce performance-focused copy to improve CTR, engagement, conversions, and ROAS.
• Test hooks, angles, headlines, and messaging variations based on campaign objectives.
• Craft conversion-oriented content for landing pages, product pages, emails, and other D2C touchpoints.
• Collaborate with designers, editors, marketers, and brand teams to turn ideas into strong creatives.
• Analyze campaign performance and iterate copy based on data and consumer behavior.
• Stay updated on trends and emerging formats to keep a distinctive brand voice.

Skills

Copywriting

English proficiency

Brand & performance copy

Social media advertising

Creative directions

Hooks & CTAs

Cultural awareness

Feedback collaboration

Job description

Our client, one of the leading Consumer Tech Brand is looking for a Copywriter

• Location: Gurugram
• Experience: 3-5 Years
• About the Role- We're looking for a Copywriter who can think beyond words - someone who understands culture, consumers, creativity, and what makes people stop scrolling, click, and eventually buy.

You'll work closely with the Creative, Brand, Performance Marketing, and D2C teams to develop sharp, engaging, and conversion-focused communication across digital platforms.

If you can turn a product feature into a killer hook, a campaign brief into an idea, and a boring message into something people actually want to read - we'd love to meet you.

What You’ll Do

• Write high-impact ad copies, hooks, headlines, taglines, CTAs, and campaign messaging for Meta, Google, YouTube and other digital platforms.
• Develop creative concepts and campaign ideas that are relevant, engaging, and rooted in consumer insights.
• Write copy for social media, reels, static creatives, video scripts, product launches, and brand campaigns.
• Create performance-focused copy designed to improve CTR, engagement, conversions, and ROAS.
• Develop and test multiple hooks, angles, headlines, and messaging variations based on campaign objectives.
• Write conversion-oriented content for landing pages, product pages, marketplaces, email/SMS/WhatsApp campaigns, and other D2C touchpoints.
• Collaborate with designers, video editors, performance marketers, and brand teams to turn ideas into strong creatives.
• Understand campaign performance and use data/consumer behaviour to iterate and improve copy.
• Stay updated on social trends, internet culture, competitor communication, advertising trends, and emerging content formats.
• Help build a consistent yet distinctive brand voice across all communication.

What We’re Looking For

• 3-5 years of experience in copywriting, advertising, creative content, or performance marketing content.
• Strong command of English with excellent grammar, vocabulary, and creative storytelling ability.
• Ability to write both brand-led and performance-led copy.
• Strong understanding of social media and digital advertising formats.
• Ability to create multiple creative directions from a single brief.
• Strong understanding of hooks, consumer psychology, CTAs, and conversiondriven communication.
• Someone who is curious, culturally aware, and constantly looking for 'what's next?'
• Ability to take feedback, collaborate with multiple teams, and work in a fast-paced D2C environment.

Bonus Points If You

• Have worked with a D2C, consumer, fashion, beauty, lifestyle, electronics, or consumer-tech brand.
• Have experience writing for Meta/Google performance campaigns.
• Understand basic performance metrics such as CTR, CVR, CPA, ROAS, and CAC.
• Have experience writing video scripts/reel concepts.
• Can create a strong creative thought from a simple product insight.
• Have a portfolio that demonstrates both creative thinking and performanceoriented writing.

What Success Looks Like

• Your copy makes people stop scrolling.
• Your ideas make people remember the brand.
• Your performance copy makes people click and convert.
• You can explain why a particular line or creative angle should work.
• You continuously experiment, learn from data, and make the next piece of communication better.